Take a look the exclusive clip (and maybe don't tell Alex Rodriguez).

By Samantha Sutton
Aug 27, 2020 @ 8:00 am
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Ryan McGinley

Over the past few months, we've taken time to reflect on what's truly important in life, and at the top of that list is family and friends. Coach, thankfully, seems to be on the same exact page. The fashion brand decided that for Fall 2020, the focus of its advertising campaign would be celebrating togetherness, so the faces of the brand — including Jennifer Lopez and Michael B. Jordan —  were photographed and filmed alongside their loved ones.

In Lopez's "Coach Family" campaign video, she can be seen dining in a field with her mom, Guadalupe Lopez, and her children, Emme and Max Muñiz. Dressed in cozy-looking sweaters and jackets, they each go around the table asking "this or that" questions. When it comes time for Max to answer, he makes a surprising revelation: he prefers video games over sports.

Still, Lopez's fiancé, former professional baseball player Alex Rodgriguez, can rest easy. Max may not like sports, but Emme announces she's into softball.

“Coach has given me an opportunity to reflect on three generations of love and appreciate the blessings that I have,” Lopez said in a release from the brand. “In a year like this year, where there is so much chaos, so much change and uncertainty just happening all around us, family is all about having a constant source of love and light for each other. I have never felt so close to my family or so dependent and needing them as I have during this time in my life.”

Ryan McGinley

Since we're constantly in search of something to look forward to, the good news is that J.Lo isn't the only one who participated in the Coach Family campaign. Jordan has a similar ad alongside his close friends and chosen family, and Kiko Mizuhara participated as well, with her sister and her cats.

Of course, between all the sweet sentiments, it's also worth eyeing some of Coach's must-have pieces, including the Tabby Shoulder Bag that J.Lo is holding, which is now on our fall wishlist.