Jennifer Lopez Threw It Back to the "All I Have" Music Video for Coach's Latest Campaign

There are a lot of layers to this nostalgia.

Back in 2002, pre-Hustlers and before Jennifer Lopez had a Super Bowl Halftime show under her belt, she had "All I Have," a song with LL Cool J that featured a now-iconic scene with an armful of Coach's signature C-monogrammed bags.

Well, in addition to adding plenty of things to her résumé since '02, Lopez can now say that she's gone from carrying Coach's bags in a music video to fronting the legacy brand's campaigns. In the latest one, she blends nostalgia with the new Coach collection by throwing it back to that music video, complete with an update on those bags and without the runny nose and heartbreak.

"Lopez's Signature style from her 2002 music video is just as fresh now as it was back then," the brand says — and we can't say that Coach isn't wrong. In the update, Lopez is walking through the snow with Coach duffles, a pet carrier, and a stuffed version of the brand's T-rex mascot, Rexy. She's wearing a shearling coat and a Coach monogram scarf as the snow falls around her, making for a near-identical scene to the original "All I Have."

Lopez's campaign images see her carrying more Coach styles and wearing a huge, oversized coat over a lace-trimmed velvet dress.

Jennifer Lopez Coach
Courtesy Coach
Jennifer Lopez Coach
Courtesy Coach

In addition to Lopez, the holiday promos — which also lean heavy into nostalgia with titles like "Coach Alone," "Coach, Actually," and "Coach Matters" — include Catherine O'Hara, who lends her voice to a few videos. Other members of the Coach family, including Kiko Mizuhara, Barbie Ferreira, and Paloma Elsesser, also star in the cheery campaign.

Lopez offered some insight into the campaign, saying that the last year had been tough for everyone and that she's ready for "all that warm and good stuff" this time around.

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