People Are Having "Imagine" Flashbacks Over Celebrity-Filled Anti-Racism PSA
Julianne Moore, Sarah Paulson, Kristen Bell, and a dozen other white celebrities appear in the #ITakeResponsibilty campaign video.
The NAACP partnered with a group of white celebrities (Julianne Moore, Kristen Bell, Sarah Paulson, Aaron Paul, Aly Raisman, Bethany Joy Lenz, Bryce Dallas Howard, Debra Messing, Ilana Glazer, Justin Theroux, Kesha, Mark Duplass, Piper Perabo, and Stanley Tucci) for a PSA to kick off the #ITakeResponsibilityCampaign.
In a confessional video montage, each celebrity vows to “take responsibility” for former acts of ignorance: “for every unchecked moment,” “for every time it was easier to ignore than to call it out for what it was,” “for every not so funny joke, every unfair stereotype,” “every blatant injustice no matter how big or small,” “every time I remained silent,” “every time I explained away police brutality, or turned a blind eye.”
The video directs viewers to itakeresponsibility.org, where one is prompted to choose an injustice against the Black community that they will “take responsibility for” and a corresponding avenue to “make it better”:
After choosing, one is directed to a series of organizations to donate to and/or petitions to sign.
As with the infamous “Imagine” debacle during the early days of the coronavirus pandemic in America, many are calling the campaign video out for being a performative gesture that fails to enact real change, arguing that it would be more productive for these wealthy celebrities to simply donate themselves.