Fashion Brand Rhode Is Suing Hailey Bieber for Trademark Infringement

Rhode has been in business for nine years.

Hailey Bieber's brand-new skincare line, Rhode, is already facing legal issues. According to the Wall Street Journal, Rhode, a fashion brand based in New York City, filed a legal injunction against Bieber's Rhode skincare, citing both trademark infringement and unfair competition. Bieber, Rhodedeodato Corp, and HRBeauty LLC are listed as defendants in the case against Rhode-NYC. Rhode, co-founded by Purna Khatau and Phoebe Vickers in 2014, has three trademarks that cover clothing, textiles, and "women's clothing, hair accessories, dolls, puzzles, and holiday ornaments." WSJ notes that Bieber filed a trademark for Rhode at the United States Patent and Trademark Office back in May, but that the case hasn't yet come under review.

Since the launch of Rhode skincare, the women behind Rhode (the fashion brand) explain that there has been confusion from customers who believe that they launched a skincare line with Hailey Bieber and that there's some confusion with the brands' respective social media handles and websites.

Hailey Bieber
P. Lehman/Future Publishing via Getty Images

"While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey's following using our company's name to sell related products," a statement from Rhode co-founders reads. "We admire Hailey. She has worked hard and earned the ability to create her own skin care line. We don't want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success. Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only the brand 'RHODE' that we've built. That is why we ask her to change the brand of her new skin-care line. It clearly means a lot to her, but the brand Rhode is everything we have worked hard to achieve, and her using our name is hurting our company, our employees, our customers, and our partners."

Lisa T. Simpson of Orrick, Herrington & Sutcliffe, the team representing Rhode the fashion brand, issued a statement after the filing, calling the situation "an unfortunate circumstance."

"We, of course, understand that Hailey wants to use her middle name for her brand, but the law on this is clear: You can't create this kind of brand confusion just because you want to use your name," she said. "What Ms. Beiber is doing is harming a minority co-owned business that two women have painstakingly built into a growing, global brand."

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