16-year-old Apple Martin is G. Label's latest muse.

By Kimberly Truong
Jul 21, 2020 @ 8:05 am
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Gwyneth Paltrow's daughter Apple Martin is playing muse for goop's clothing brand, G. Label.

Paltrow's lifestyle brand unveiled G. Label's July Core Collection on Monday, filled with everyday classics meant to "feel comfortable but look really cool and elegant." According to goop's website, Paltrow "road-tested" the new collection in the Hamptons with her family, with 16-year-old Apple as a stand-in model and Paltrow's husband Brad Falchuk taking the photos.

The mother-daughter duo twinned in matching denim pieces from the collection, with Paltrow wearing a pair of jeans she describes as her "obsession" while her daughter wore a denim midi skirt.

Credit: Courtesy of Goop
Credit: Courtesy of Goop

"We made both of these retro styles out of vintage-soft denim that’s got a bit of stretch but still holds you in." Paltrow said about the pieces she and her daughter modeled. "The jeans are ’90s, the skirt is straight out of the ’70s, and the looks are as enduring as it gets. Heels, sandals, or barefoot like my daughter, Apple — you can wear them with anything."

Over the weekend, Paltrow had also shared a selfie with her mini-me daughter, the two of them lounging together in the sun.

Back in May, the actress posted a tribute on Instagram for Apple's 16th birthday, writing, "You are the light of my heart, you are pure joy. You are wickedly intelligent and you have the best, most dry, most brilliant sense of humor. I have the best time being your mom."

"I love our nightly evening chats when I really get to hear what’s on your mind. You work hard to get whatever it is you want to achieve, and you have grit and responsibility in spades. I am so damn lucky to be your mother, you beautiful, kind young woman. Thank you for choosing me. I adore you to the moon and back a zillion times."