Bulgari's 130th Anniversary in Rome: Lots of Celebs, and Lots of Dazzling Jewels
The fabulous Italian jeweler Bulgari made the most of its 130th anniversary by celebrating the city where its storied history began—Rome. Last night, the brand unveiled architect Peter Marino’s spectacular renovation of the historic flagship at 10 via Condotti. The new look maintained the old majesty of the legendary store where Elizabeth Taylor, Richard Burton, and more celebrities have made pilgrimages to buy a piece of Bulgari, but contained more glamour (if that’s even possible!) with additional marble details and wood cases that looked as if they were created in the days of La Dolce Vita.
Some of the firm’s famous fans, such as The Grand Budapest Hotel star Adrien Brody, former First Lady of France Carla Bruni-Sarkozy and model Poppy Delevingne attended the bash toasting the anniversary. After cocktails, the crowd gathered in the street covered in black carpet, the jeweler’s signature color, to watch a spectacular show of lights across the Spanish Steps set in part to the soundtrack for Gravity. The moment also celebrated Bulgari’s donation of 1.5 million Euros—around $2 million—to renovate the Roman landmark overlooking it’s boutique.
And while the light show was utterly dazzling, nothing could upstage the main event—the jewels. An offering of spectacular one-of-a-kind baubles filled the glamorous cases, including a dazzling Serpenti necklace named Ultimate Temptation that featured over 60 carats of diamonds and a 12.16-carat pear shape diamond hanging from it’s mouth. A new rendition of the B.Zero1 ring—Bulgari’s most popular design with over one million sold—was recreated in pink gold and bronze ceramic with Bulgari Roma engraved on the bottom in honor of the anniversary (as opposed to the traditional Bulgari-Bulgari).
Needless to say, if you’re in Rome, make sure to stop by and visit.
Get a peek inside the exclusive event and see more celebrities from this week’s parties in our gallery.
Shailene Woodley and Theo James
pose for a picture together at a screening of Divergent in New York City.
Sandro's L.A. Dinner Party
Jamie King and Emma Roberts
Hilary Rhoda and Byrdie Bell
Kate Mara, Sophia Bush and Amber Valletta
Felicity Jones and Amy Ryan
Kate Winslet and Shailene Woodley
celebrated at the Los Angeles premiere of their film Divergent. Winlet (in Safiyaa) and Woodley (in Elie Saab Couture) star in the action-adeventure movie based on the Veronica Roth book of the same name, alongside other big names like Theo James, Ashley Judd, and Tony Goldwyn. "I feel like we’re all divergent," Woodley says. "I feel divergent because I wake up every morning, and I get to do me. Like you do you, I do me. And I think that’s divergent in itself, to own yourself and love yourself."
attended the Game of Thrones season 4 premiere in New York City, where she dazzled on the red carpet in a Donna Karan dress and Fred Leighton jewels.
Shailene Woodley and Theo James
Ashley Benson, Shay Mitchell, Lucy Hale and Troian Bellisario
got together to discuss the upcoming season of their hit show Pretty Little Liars at PaleyFest 2014 in Los Angeles. The cast dished on what to expect in the explosive season finale, which premieres March 18th on ABC Family.