Bobbi Brown

Jones Road launched in fall 2020.

The makeup mogul is coming for Gwyneth Paltrow with her new Goop-like line.

Happy birthday, Bobbi Brown! The beauty mogul turns 59 today, and she looks as gorgeous as ever thanks to her simple philosophy: “A woman is most beautiful when she looks like herself.” Rather than pile on the makeup, Brown prefers to highlight a woman’s natural beauty, telling InStyle, “I don’t see what’s wrong with a woman, I see what’s right.” The makeup artist-turned-CCO became famous for her natural-looking makeup, creating “foundation that looked like skin” and writing New York Times best sellers about beauty that lasts a lifetime. Today her products are some of the most popular in the market, helping girls around the world achieve the perfect glow. RELATED: I'm Obsessed: Bobbi Brown's Nourishing Lip Color Lipsticks In honor of her birthday, Brown walked us through 10 of her best-selling products and revealed the inspiration behind them. Keep scrolling to find out which pieces fly out of her stores and why they’re oh so popular.