This goes against the couple's usual M.O. of trolling each other.

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While Ryan Reynolds is no stranger to posting unflattering photos of his wife, Blake Lively, on the internet (and she's right there with him, using social media to toss out zingers and troll her husband back), it looks like Lively is foregoing her usual strategy and upping the sex appeal to get her followers to check out Reynolds's latest movie, Free Guy.

In a new Instagram Story, Lively skipped out on the jokes and posted a poolside bikini photo along with an appropriately cheeky pun.

In the shot, Lively is wearing a floral-print white bikini with princess-worthy sheer puff sleeves. She's barefoot, though the photo would have been the perfect opportunity for her to draw in a pair of Christian Louboutins. She added a gif of Reynolds to the post, though her caption may steal the show and prove that she's a pro with dad jokes and butt puns alike.

"Go see @freeguymovie this weekend or you'll be bummed," she added to the photo.

Blake Lively IG Story
Credit: Instagram/BlakeLively

Lively and Reynolds returned to the red carpet to celebrate the release of Free Guy earlier this month, ending a drought of celebrities wearing glamorous dresses and actually having a place to go. For the occasion, she wore a shimmering pink dress with cutouts from Prabal Gurung. Naturally, Reynolds seized upon the opportunity to throw in a joke, saying that the event made them Instagram official.

"What a huge night for #FreeGuy. And what a huge night for @blakelively because this means we're Instagram official," he captioned a photo from the big night. "I know how important that was to her."