Celebrity Blackpink's Rosé Is the New Face of Saint Laurent How you like that? By Christopher Luu Christopher Luu Instagram Twitter Christopher Luu joined InStyle in 2018 and has worked in digital and print media for over a decade. Prior to being the Senior News Editor at InStyle, he held positions at Refinery29 and lifestyle publications in both Southern California and Washington, D.C., focusing on fashion, retail, and pop culture. He earned a B.A. degree in English Literature at Chapman University and maintains an encyclopedic knowledge of Fashion Week runway shows and viral internet pet videos. InStyle's editorial guidelines Published on June 29, 2020 Pin Share Tweet Email Fresh off a new music video for "How You Like That," Blinks (as Blackpink fans are affectionately called) have another reason to celebrate. Rosé, a member of the quartet, is the new global face of Saint Laurent, making her official debut on Instagram today. According to W Magazine, Rosé attended the Spring 2020 Saint Laurent fashion show in Paris last year and attended the label's New York presentation in March. Rosé is officially a global ambassador for the brand and is already prominently displayed on its website. "I still can’t believe that I’m a global ambassador, representing a brand that I've thought was really cool for a long time," Rosé told Elle Korea, according to a Blackpink fansite. "It's an honor. I also got close to creative director Antony Vaccarello, and I'm learning a lot from his creativity, expertise, and humanity. It's amazing to be able to work with such a wonderful person." Scott Dudelson / Contributor Blackpink's Latest Music Video Has Already Made History In her first clip for Saint Laurent, which was shot by legendary photographer David Sims, Rosé is wearing a one-shoulder lace dress from the Fall 2020 collection. W notes that it's not uncommon for big labels to tap K-pop idols for campaigns (Rosé's bandmates, Lisa, Jenny, and Jisoo have campaigns with Celine, Chanel Beauty, and Dior Beauty, respectively.) Rosé happens to be the face of a global campaign. MTV adds that a second video of Rosé's campaign is available on the Saint Laurent website. In that clip, she's wearing a leopard-print pussy-bow blouse and black trousers in addition to her lacy ensemble. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit