Blackpink's Rosé Is the New Face of Saint Laurent

Fresh off a new music video for "How You Like That," Blinks (as Blackpink fans are affectionately called) have another reason to celebrate. Rosé, a member of the quartet, is the new global face of Saint Laurent, making her official debut on Instagram today. According to W Magazine, Rosé attended the Spring 2020 Saint Laurent fashion show in Paris last year and attended the label's New York presentation in March. Rosé is officially a global ambassador for the brand and is already prominently displayed on its website.

"I still can’t believe that I’m a global ambassador, representing a brand that I've thought was really cool for a long time," Rosé told Elle Korea, according to a Blackpink fansite. "It's an honor. I also got close to creative director Antony Vaccarello, and I'm learning a lot from his creativity, expertise, and humanity. It's amazing to be able to work with such a wonderful person."

In her first clip for Saint Laurent, which was shot by legendary photographer David Sims, Rosé is wearing a one-shoulder lace dress from the Fall 2020 collection. W notes that it's not uncommon for big labels to tap K-pop idols for campaigns (Rosé's bandmates, Lisa, Jenny, and Jisoo have campaigns with Celine, Chanel Beauty, and Dior Beauty, respectively.) Rosé happens to be the face of a global campaign.

MTV adds that a second video of Rosé's campaign is available on the Saint Laurent website. In that clip, she's wearing a leopard-print pussy-bow blouse and black trousers in addition to her lacy ensemble.