"Bey mine."
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If you were looking for a sign to chop your hair, the celebrity beauty gods have spoken. Beyoncé debuted a chic bob haircut over the weekend just in time for the sexiest day of the year.

Beyoncé's fashion and athleisure brand Ivy Park shared their Valentine's Day campaign images to Instagram on Sunday, starring the Grammy-winning artist herself. In one photo, Bey wore a skintight, corset-structured latex red miniskirt, which she paired with a matching unzipped puffer jacket that revealed her crimson bra straps. She accessorized with fiery PVC gloves, giant rhinestoned hoops, and a baseball cap in the same color over her new 'do, which included thick, eyebrow-skimming fringe.

Her glam included a peach-toned lip and black geometric eyeliner.

"BEY MINE," the caption read. Another snap showed the multi-hyphenate modeling a modern power suit: a ruby plunging, belted jumper with a scarlet and black snakeskin shawl and a matching clutch.

In the video teaser of the collection, Beyoncé along with friends Tyson Beckford, Shu Pei, Karrueche, Troye Sivan, and Naomi Watanabe, wore pieces from the upcoming line which features a lot of red, snakeskin, and latex.

The Valentine's Day collection is available on adidas.com Feb. 9, and in select stores on Feb. 10.