And it's her very own shade.


Ava Phillippe and her mom, Reese Witherspoon, won't be getting mistaken for twins again anytime soon. While the two usually look nearly identical, Phillippe's new hair color is anything but the blonde that she and her mom share. In an Instagram post, Philippe showed off new purple hair, which happens to be a specific hue done in collaboration with foaming hair color brand Hally. It's called Ava-Lanche, is described as a "cool, dusty lavender," and is available starting today for anyone else looking to get the look for themselves.

"I went purple and so can you!" Phillippe wrote alongside snaps of her new hair and the process of her DIY'ing her dye. "Purple Ava-lanche foaming hair color is now available for a limited time @colormehally."

The brand's CEO and founder explained that it took five months to develop the unique shade with Phillippe and that as a DIY vet, she appreciated the ease that came with a no-mess foam formula. In the past, she's experimented with pink hair and a few other shades.

"We're thrilled to announce our first hair color collaboration with Ava Phillippe! Ava is so well aligned with Hally and our mission to bring a little fun to your look in an easy and stress-free way. As some who regularly colors her hair at home, Ava's perspective was so valuable throughout our five-month development process — we loved creating this custom dusty, lilac shade with her," Kathryn Winokur, CEO and founder of Hally, said in a statement. "We look forward to continuing to innovate with more color collaborations in the near future and are excited to bring consumers a new, more gentle solution to get creative with their looks from the comfort of their homes."