Fashion Accessories Jewelry The 9 Best Places to Sell Jewelry Online Give accessories you no longer wear a second life. By Stacey Nguyen Stacey Nguyen Stacey Nguyen is a writer who has worked with POPSUGAR, Buzzfeed, HappySprout, and more. Prior to working as a full-time commerce and entertainment writer, she was a content marketer who developed blogs about stationery for JetPens.com. In addition to collaborating with media publishers, she produces marketing copy for lifestyle brands. She has nine years of writing experience and frequently writes about caring for pets, shopping, streaming, and gardening. InStyle's editorial guidelines Published on March 26, 2023 @ 08:33PM Pin Share Tweet Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. Photo: theprint / Getty Images Whether you’re starting a side hustle reselling jewelry or simply want to clear out your jewelry box to make room for new pieces, you’ll find a wide variety of digital platforms where you can cash in on your precious stones. Some will make you an offer after examining your piece; others give you a say in the price by letting you list your jewelry on a marketplace or conducting an auction. Whichever method they use, the best sites to sell jewelry online are sure to provide you with secure transactions, professional appraisals, and a convenient way to earn money. We researched and reviewed dozens of available services, separating the hidden gems from the fool’s gold. Best Places to Sell Jewelry Online in 2023 Best for Auctions: Worthy Best for Trendy Jewelry: Poshmark Best for Fashion Jewelry: eBay Best for Vintage Jewelry: Ruby Lane Best for Estate Jewelry: ThingsWeBuy Best for Consignment Sales: The RealReal Best for Secure Sales: Cash for Gold USA Best for Diamond Sales: WP Diamonds Best for Store Gift Cards: Circa Best for Auctions: Worthy Worthy Learn More Key Specs Site Fee: 10–18 percentItems Priced By: Owner, after Worthy recommends a reserve priceTypes of Jewelry: Diamond jewelry, designer jewelry, and branded watches Pros & Cons Pros In-house appraisal and third-party grading help you get a fair price Prepares the item for auction by cleaning and photographing it Auction managers provide you with advice Cons Mostly geared toward selling fine jewelry Why It’s a Top Pick Specializing in diamond jewelry, designer jewelry, and luxury branded watches, Worthy makes it easy to put your jewelry up for auction with a transparent pricing, prepping, and listing process. After you send in your piece with free, fully insured shipping, it will be evaluated by a third-party grading lab. Following the appraisal process, Worthy will recommend a reserve price, the lowest price you’d be willing to sell for. Worthy will also clean, photograph, and list your item to attract the professional buyers in its auction network. Throughout the process, you’ll have access to auction managers who can advise you. Worthy’s fees are reasonable and depend on the size of your sale. They go as high as 18 percent for pieces that sell for $5,000 or less and as low as 10 percent for items that sell for over $30,000. If the highest bid is below your reserve price, you can decline the offer, and Worthy will return your item free of charge. Note that Worthy is set up to sell diamond jewelry, so you may not be able to sell other stones. Best for Trendy Jewelry: Poshmark Learn More Key Specs Site Fee: $3 for sales under $15; 20 percent for sales $15 and overItems Priced By: OwnerTypes of Jewelry: All Pros & Cons Pros Good marketplace for trendy pieces Has a bundling option that makes it easy to sell multiple pieces Features an authentication program for luxury pieces Cons Site and shipping fees are high Why It’s a Top Pick If you have pieces of statement jewelry you’re not wearing, consider Poshmark. Similar to eBay, Poshmark is a platform where you can list new and secondhand goods, although it has a stronger emphasis on fashion items. Among Poshmark’s most-liked jewelry items are trendy pieces — dainty necklaces and semicircle hoop earrings — and mid-range branded jewelry from stores like Free People and Anthropologie. If you’re selling a number of pieces, you may want to use Poshmark’s Posh Bundle feature, which lets you sell multiple items to the same buyer, negotiate a price, and offer them an exclusive shipping discount. Poshmark buyers have to pay $8 for expedited shipping on every order, so for inexpensive jewelry pieces, bundles often make sense for both parties. As you list prices, bear in mind that Poshmark charges a flat $3 fee on sales under $15 and a 20 percent fee on sales $15 and over. If you decide to sell luxury pieces on Poshmark, the company has a free authentication program for items valued at $500 or more. Best for Fashion Jewelry: eBay Learn More Key Specs Site Fee: 9–15 percentItems Priced By: OwnerTypes of Jewelry: All Pros & Cons Pros Free authentication with the Gemological Institute of America Can sell most types of jewelry, including costume and fashion jewelry Low site fees Cons Need to pay for shipping and insurance Huge site with lots of competition Why It’s a Top Pick There are marketplaces that are discerning about what you can sell, and then there’s eBay. While you can of course sell luxury jewelry on the platform, you can also make money from pieces that feature simulated gemstones or that don’t have a base of gold, silver, or platinum, making the site ideal for selling inexpensive fashion jewelry. As long as you clearly list an item and note any imperfections, you can put most jewelry pieces up for sale or auction, regardless of style or material. If you do want to sell fine jewelry on eBay, the site’s Authenticity Guarantee will inspire confidence in potential buyers. If you sell a piece for more than $500, you’ll send it to the Gemological Institute of America to be authenticated (with eBay covering fees). After inspecting and verifying the piece, the G.I.A. will ship it to your buyer. While this extra step delays shipping, it ultimately builds your credibility and helps you stand out in eBay’s saturated jewelry marketplace. EBay’s fees are relatively low — 15 percent for jewelry sales of $5,000 or less and 9 percent for sales over $5,000 — but you’ll have to account for shipping and insurance costs when calculating your potential profit. Best for Vintage Jewelry: Ruby Lane Learn More Key Specs Site Fee: 9.9 percent; $25 monthly fee for accounts with fewer than 15 listingsItems Priced By: OwnerTypes of Jewelry: All Pros & Cons Pros Website attracts a focused demographic of vintage buyers You set your own prices No technical knowledge necessary Cons Charges a monthly maintenance fee if you list fewer than 15 items Providing accurate information for your listings requires a bit of work Why It’s a Top Pick If you have old jewelry you’re looking to sell, you might want to aim at the target audience of vintage enthusiasts that Ruby Lane caters to. Instead of negotiating with jewelers, on Ruby Lane you sell to consumers directly, so you can set up your own shop and prices. The website provides many tools and tutorials to help you get started, so technical and e-commerce knowledge isn’t necessary. For example, Ruby Lane features a tool that automatically identifies areas of your shop that could be optimized. Keep in mind that Ruby Lane charges a 9.9 percent site fee, plus a $25 monthly maintenance fee if you have fewer than 15 listings. Since you’re selling directly to buyers, you’ll want to include as much information as possible in your listings. Steps such as taking pictures of a manufacturer’s markings and conducting jewelry tests will help establish your credibility. You’ll also want to be careful about the wording you use in your listings. For example, “vintage” and “antique” have specific definitions: Vintage pieces are at least 20 years old, and antique ones are at least 100 years old. Though this can be confusing, Ruby Lane provides a helpful guide to listing requirements. Best for Estate Jewelry: ThingsWeBuy Learn More Key Specs Site Fee: NoneItems Priced By: In-house appraisalTypes of Jewelry: Designer jewelry, diamonds, and watches Pros & Cons Pros Can send in imperfect items for evaluation Provides a shipping kit and complimentary insured shipping Quick payment process Cons Limited to selling designer jewelry, diamonds, and watches Why It’s a Top Pick ThingsWeBuy should be one of your top options for selling estate jewelry, which, despite the fancy name, is essentially any previously owned jewelry. As long as you’re selling designer jewelry, diamonds, or watches, ThingsWeBuy will take a look at what you have to offer; just keep in mind that it doesn’t buy costume jewelry. You can even send in pieces that are broken or missing stones, as some wear and tear is expected with used jewelry. After inspecting your piece, ThingsWeBuy will take any damage into consideration when presenting its final price offer. ThingsWeBuy’s sale process is simple. The company provides you with a free, insured shipping kit you can use to send in your jewelry. After G.I.A.-certified appraisers examine your pieces, you’ll get an offer by phone and email. If you accept the offer, ThingsWeBuy issues you payment within 24 hours by check, direct deposit, or PayPal. Best for Consignment Sales: The RealReal The RealReal Learn More Key Specs Site Fee: 25–80 percentItems Priced By: In-house appraisal and proprietary pricing algorithmTypes of Jewelry: All Pros & Cons Pros Authenticates items for you You can earn up to 90 percent for luxury pieces Site takes care of photos and copywriting Cons You don’t get to set the price Low payments for low-value items Why It’s a Top Pick If you’ve got luxury jewelry you don’t wear anymore, you can make money by selling it through The RealReal, which is essentially an online consignment shop. Prices are set by in-house experts and a proprietary pricing algorithm; if you have an item worth more than $995, the company will let you approve the price before it goes up for sale. (If you live near one of The RealReal’s brick-and-mortar stores, you can also arrange an in-person appointment.) When the pricing process is over, The RealReal’s team takes care of authenticating, photographing, and writing copy for your item. You’ll be paid on the 15th of the month after your item sells. Alternatively, you can opt for site credit and receive a bonus 5 percent on top of your commission. The RealReal pays you up to 70 percent of the sale price for branded fine jewelry and up to 85 percent for watches. (Repeat sellers can earn up to 5 percent more.) The catch is that you won’t make much from low-value items. For anything under $100, you only receive a 20 percent commission. While you can certainly make a pretty penny with high-end brands like Cartier, you can also earn good money with trendy unbranded fine jewelry like gold hoop earrings and diamond tennis bracelets. Best for Secure Sales: Cash for Gold USA Learn More Key Specs Site Fee: NoneItems Priced By: In-house appraisalTypes of Jewelry: Gold, silver, platinum, and diamond jewelry Pros & Cons Pros Prioritizes secure transactions, with insured shipping and closely monitored facilities Has an A+ rating from the Better Business Bureau Accepts imperfect pieces Cons Not the best for luxury pieces, as pricing is determined by weight and purity Why It’s a Top Pick Cash for Gold USA emphasizes business integrity, secure transactions, and efficient service. Its A+ rating with the Better Business Bureau (BBB) should give you peace of mind when selling your jewelry. You can ship your items without worries, as each shipment is prepaid, tracked, and insured. Cash for Gold facilities are monitored with closed-circuit cameras, and items are held in secure safe rooms. Cash for Gold USA specializes in gold, silver, platinum, and diamond jewelry. After you send in your pieces, certified experts will appraise them for free. Cash for Gold will then offer you a price, which you can accept or decline. If you choose not to sell your piece, the company will send it back free of charge. Pricing is based on weight and purity rather than condition, so the company is a good option if you’re looking to sell imperfect pieces. On the flip side, you likely won’t get the best price for luxury pieces from high-end designers. Best for Diamond Sales: WP Diamonds WP Diamonds Learn More Key Specs Site Fee: NoneItems Priced By: In-house appraisalTypes of Jewelry: Designer jewelry and diamonds Pros & Cons Pros You’re able to sell loose diamonds Provides free, fully insured shipping Has a trade-in program for store credit with 10 percent extra value Cons Doesn’t accept unbranded gemstone jewelry Doesn’t accept black, brown, or rough diamonds Why It’s a Top Pick Diamonds are forever, but your feelings about them might not be. With an A+ BBB rating, WP Diamonds is a streamlined way to sell diamond jewelry you no longer want. You’ll start by filling out an online form to receive a price quote. You can then send in your piece with free, fully insured shipping or talk with an expert in person if you happen to live near one of WP Diamonds’ offices in New York, London, and Birmingham, England. After the appraisal process, WP will make a final offer, and, if you accept, you can get a wire payment or check in as little as 24 hours. Alternatively, you can opt to trade your item in for store credit and get 10 percent extra value. WP Diamonds does not buy unbranded gemstone jewelry or loose gemstones. It does, however, buy loose diamonds. It will also take almost all diamonds 0.5 carats or larger, but it doesn’t accept rough diamonds, black diamonds, brown diamonds, lab-grown diamonds, or cubic zirconia. Best for Store Gift Cards: Circa Learn More Key Specs Site Fee: NoneItems Priced By: In-house appraisalTypes of Jewelry: Fine jewelry, diamonds, and watches Pros & Cons Pros Can receive up to 120 percent of your final offer with a gift card payment Free and fully insured process Has an A+ rating from the Better Business Bureau Cons You may not earn as much as you would using an auction site Doesn’t accept lab-grown diamonds Why It’s a Top Pick In business since 2000, Circa possesses an A+ BBB rating and is an affiliate member of industry organizations such as the Gemological Institute of America and the American Gem Society. Compared to other jewelry resellers, Circa strongly incentivizes sellers to select its store gift cards. If you opt out of cash payment, you can receive between 110 and 120 percent of your final offer in the form of a Circa or Blue Nile gift card. That’s a pretty good deal if you’re selling old jewelry to finance the purchase of a new piece. Just keep in mind that you might not make as much as you would putting an item up for auction. Whether you choose cash or a gift card, you won’t have to worry about commissions, taxes, or other fees. For the most part, Circa works like many jewelry-buying businesses. To get an appraisal, you can meet with a Circa specialist in person or mail in your jewelry. For the latter, simply ship in your item after uploading images and paperwork. The process is free and fully insured. Circa buys all fine gold, gemstones, and diamond jewelry, but it won’t take lab-grown diamonds. Final Thoughts If you’re scouring the internet for the best sites to sell jewelry, rest assured that you’ll find a suitable venue, no matter what type of jewelry it is. If it’s fine jewelry, jewelry-buying services such as WP Diamonds, Circa, and ThingsWeBuy all offer competitive prices. To submit a piece and have all the listing work done for you, The RealReal and Worthy are good options. If you’re searching for the best online platform to sell jewelry that isn’t rare or high-end, look to eBay, Poshmark, or Ruby Lane. You can even pick up some money for imperfect or broken pieces with Cash for Gold USA. Frequently Asked Questions How Much Money Can You Make From Selling Jewelry Online? The amount of money you can make from selling jewelry online depends on many factors. Jewelry type is a major one. You’ll probably make under $100 for costume or fashion jewelry, but you could bring in thousands of dollars for branded diamond pieces. Other factors are the piece’s condition and whether you have a certificate validating its worth. The service you use to sell your piece will also factor in. When you work with a service that buys jewelry, you’ll usually only get one offer. With an auction platform, the price you get depends on how many people are interested in your piece and if they’re interested enough to try to outbid each other. How Do You Find Out How Much Your Jewelry Is Worth? Many fine jewelry pieces come with a certificate of authenticity that you can reference. If you don’t have this document, you can examine your piece for hallmarks or manufacturer’s markings to identify features such as brand, metal type, and purity. The most accurate way to determine your jewelry’s value is to have an expert jeweler or certified appraiser conduct professional tests. What Type of Jewelry Has the Highest Resale Value? In general, branded fine jewelry pieces have the highest resale value. Many consignment services and buying companies look for diamonds and other fine jewelry from luxury brands such as Van Cleef & Arpels, Cartier, and Tiffany & Co. That’s why it’s important to look for maker markings and to locate certificates of authenticity if you’re considering selling a piece. Should You Use an Auction House to Sell Your Jewelry? Using an auction house to sell your jewelry may involve some complexity and extra commission fees, but you can make excellent profits with one. You’ll likely be working with an appraiser, auctioneer, and even a gemologist who will validate your pieces and advertise them to a targeted audience of legitimate buyers and collectors. Unlike jewelry dealers, who will present a single offer, auction houses pull in a large audience that can potentially drive up the final price of your item. Is It Better to Pawn or Sell Jewelry? When you sell your jewelry, you immediately receive cash. If you don’t want to part ways with an item but are looking for immediate cash, pawning is an option. When you pawn jewelry, a pawn shop or pawnbroker loans you money when you hand over your piece. Once you return the loan and interest in full, you’ll get your item back. The drawback to pawning, of course, is the potentially high interest rates. Will Most Jewelers Buy Their Jewelry Back? Some jewelers may have buy-back or trade-in programs that let you earn cash for your jewelry or upgrade a piece. Kay Jewelers, for example, offers a trade-in program. But buy-back programs aren’t necessarily cost-effective. The jewelry company may stipulate that you can only upgrade to pieces worth at least twice as much as your original item, for example. With such requirements, you might find it easier and more profitable to sell your jewelry on a marketplace platform or to a jewelry-buying service. Methodology Our team researched a variety of online auctions, consignment sites, direct purchase options, and e-commerce marketplaces to compile this list. Criteria such as industry reputation, pricing structure, and sales processes were weighted the most heavily. Companies with good commission rates and low listing fees also received extra points in the scoring phase.