The 12 Best Lip Glosses of 2023

Tower 28 Lip Jelly provides lips with a glassy finish and ample hydration.

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Best lip gloss

Kaja Beauty/YSL/Tom Ford/BeautyCounter

Although makeup trends are always evolving, there's one product that’s not going out of style anytime soon: Lip gloss. The beloved beauty staple made waves in the ‘90s, propelling it to be one of the most iconic items on the market. Now, years later, the makeup must-have is back and better than ever. New formulas have made sticky, goopy gloss a thing of the past, opting instead for hydrating, volumizing, and nourishing ingredients — all of which have a high-shine finish.

And, while a wide assortment of options is most certainly enticing for beauty buffs, the sheer amount can oftentimes be overwhelming. Luckily, we did the dirty work for you and found the best glosses that deserve a spot in your makeup bag. To make this list as curated as possible, we tapped makeup artists Emilio Uribe, Bobbie Riley, and Kirsten Kjaer Weis as well as fellow InStyle editors to share their go-to glosses.

From drugstore dupes to TikTok favorites and everything in between, we meticulously researched lip products, keeping ingredients, color shades, glossiness, and longevity in mind. When it came down to it, Tower 28 ShineOn Lip Jelly secured the spot for Best Overall with its glassy shine, long-lasting formula, and nourishing ingredients. But, there were also a handful of other glosses that made their way into our list of favorites.

Keep reading for the best lip glosses.

Best Overall

Tower 28 ShineOn Lip Jelly Gloss

Tower 28 ShineOn Lip Jelly Gloss


What We Love: This lip gloss doubles as a moisturizing lip treatment complete with five nourishing oils.

What We Don’t Love: Some of the lighter shades can appear almost translucent on lips.

There’s a reason this gloss has over 215.5K likes on Sephora: It’s that good. Touted as a lip jelly, this product serves up the shine of a gloss with the richness of a balm, meaning you can have the best of both worlds. Not only is it vegan, cruelty-free, and gluten-free, but it’s also formulated with five moisture-rich oils (apricot kernel oil, raspberry seed oil, rosehip oil, castor seed oil, and avocado oil) that help to revive dry, parched lips. Choose between 12 gorgeous semi-sheer shades if you want to give your natural lip color a pop or opt for a clear finish if you’re looking to add extra oomph to your everyday look. Some of the more neutral shades don’t impart much color, but they add a gorgeous sheen to lips. Oh, and did we mention how cute the packaging is?

"This is the only lip gloss I've ever finished multiple tubes of,” says Mary Honkus, Commerce Editor at InStyle. “I actually reach for this instead of lip balm because it's so hydrating — plus, it adds a juicy sheen and a nice pop of color to my lips. My favorite shade is Pistachio, a pinky nude."

Price at time of publish: $15

Shades: 13 | Key Ingredients: Apricot kernel oil, raspberry seed oil, and rosehip oil | Size: 0.13 fl oz

Best Value

Maybelline New York Lip Lifter Gloss with Hyaluronic Acid

Maybelline Lifter Gloss Lip Gloss Makeup with Hyaluronic Acid, Pearl, 0.18 fl. oz.


What We Love: This gloss’ key ingredient is hyaluronic acid, which plumps lips and locks in moisture.

What We Don’t Love: Some people don’t love the rich vanilla scent.

If Gigi Hadid uses this gloss, you know it’s bound to be good. The product, which has often been dubbed as a dupe for Fenty Beauty’s Gloss Bomb, is not only ultra-shimmery — it’s also equally hydrating. The key ingredient is hyaluronic acid, which works overtime to plump and smooth lips as well as lock in moisture to prevent dryness. Due to the nourishing formula, lips look fuller after just one application. And, if you needed another reason to add this to your cart, this gloss smells almost identical to freshly baked vanilla cupcakes.

Aside from the mouthwatering scent and juicy texture, this drugstore favorite also comes in 20 shades, meaning it can complement a range of different skin tones. Try Pearl, which is an iridescent clear gloss, for a natural look, or opt for Rust if you want to give your pout a dose of rosy red color. Complete with a large doe-foot applicator, this gloss has the power to coat lips in one swipe. Pro tip: Pair it with your favorite matte lipstick to give your look a glitter-packed punch.

Price at time of publish: $10

Shades: 20 | Key Ingredients: Hyaluronic acid and coconut oil | Size: 0.18 fl oz

Best Splurge

TOM FORD Gloss Luxe Lip Gloss

TOM FORD Gloss Luxe Lip Gloss


What We Love: This hydrating lip gloss is lightweight and offers buildable coverage.

What We Don’t Love: The shine and color fade quickly when eating or drinking.

This glamorous, lightweight gloss by Tom Ford delivers a high-shine finish without sticky residue. How does it do that, you ask? Well, this opulent product gets the majority of its glassy finish from powerhouse ingredients like avocado, jojoba, and olive oil, meaning lips are sure to be luxuriously hydrated. What’s more is the lip gloss tube is a little heavier than most, giving it an air of sophistication.

One of the best things about this product is it goes on effortlessly over lipstick, so you can add a glassy glaze to your go-to matte formula in just one swipe. (If you really want to treat yourself, snag the TOM FORD Lip Color Lipstick to create a decadent lip duo.) If you choose to forgo lipstick, the gloss steps up to the plate, offering sheer-to-medium coverage, allowing you to build out the color as much or as little as you’d like. Though the glossy effect and color tend to fade when eating and drinking, we don’t mind because reapplying it provides lips with a burst of much-needed moisture.

Price at time of publish: $58

Shades: 10 | Key Ingredients: Daikon radish oil, chamomilla flower oil, jojoba oil, and vitamin E | Size: 0.24 fl oz

Best Plumping

Dior Addict Lip Maximizer Plumping Gloss

Dior Addict Lip Maximizer Plumping Gloss

What We Love: Enriched with hyaluronic acid, this gloss offers lips ample moisture and nourishment.

What We Don’t Love: To get a really juicy finish, you might need to apply more than one coat.

Looking for a less painful alternative to lip injections? This product by Dior gives lips a needle-free plumping effect after just one use. Made with hyaluronic acid and mallow flower extract, the gloss provides lips with both long-lasting nourishment and instant volume. One thing that we especially like is that it comes in ten different shades — eight that have a high-shine finish and two that are infused with glitter. The gloss is also extremely versatile and can be worn on its own, used as a primer for lipstick, or act as a shiny top coat.

In terms of plumping, this formula is less harsh than most, so it won’t make lips tingle as much as other brands might. (But, it still has that signature peppermint scent most plumping products are known for.) And, due to its volumizing effects, the product also has the ability to smooth out lip lines. If you prefer a super juicy finish, you’ll need to apply a few coats, but that’s not a deterrent for us.

For InStyle’s Senior Commerce Editor Shannon Bauer, the gloss has an added bonus. “You can apply this a million times a day but it's super natural and pretty, plus a little minty."

Price at time of publish: $38

Shades: 10 | Key Ingredients: Hyaluronic acid and mallow flower extract | Size: 0.2 fl oz

Best Shine

KIKO Milano Baseline 3D Hydra Lipgloss

KIKO Milano Baseline 3D Hydra Lipgloss

KIKO Milano

What We Love: The formula isn’t sticky or goopy, but it’s substantial enough to stay on lips for hours.

What We Don’t Love: There used to be 30 shade varieties, but the brand recently downsized to just 10 shades.

There’s a reason the hashtag ‘Kiko gloss’ has over 14.5 million views on TikTok, and that reason is plain and simple: The high shine of this product is undeniable. The texture of the gloss isn’t gooey or sticky, but it does have some substance to it that makes it a bit thicker than other glosses. Shade 20 (Chestnut) is a fan-favorite because it has the ability to bring out the natural color of lips while adding a subtle pink sheen, while Shade 001 (Clear) sells out quickly because of its glazed donut-like shine.

Kiko, the Italian cosmetics brand behind the gloss, prides itself on creating exceptional products with top-notch ingredients and rich formulas. And, considering this lippie clocks in at $12 a tube, we think it’s worth every penny to snag it in at least two shades. As for the icing on the cake, this gloss comes in a variety of finishes: shiny, transparent, highly pigmented, and — our personal favorite — pearly.

Price at time of publish: $12

Shades: 10 | Key Ingredients: African oil palm and cottonseed oil | Size: 0.22 fl oz

Best Natural

Glossier Lip Gloss

Glossier Lip Gloss


What We Love: It gives lips a long-lasting, ultra-glassy shine.

What We Don’t Love: Although this gloss is 0.14 fl oz., it seems to go faster than most, meaning you might not get as many uses out of it as you’d like.

Along with being one of Glossier’s top-rated products, this affordable gloss is also dermatologist-tested and boasts a slew of hydrating ingredients like vitamin E and jojoba oil. The nourishing, vegan formula leaves sticky lips in the past, meaning you can still achieve that Y2K glow without the tacky finish. What we love is that the gloss offers a low-key shine that gives lips the sort of sheen you might have after applying Vaseline, but if you opt for a colored shade, your pout will naturally pop.

The four shades (clear, holographic, red, and gold) all have unique characteristics about them, making each one just as alluring as the other. The clear is an everyday staple, which you can wear with a bare face, while the red is ideal for when you’re looking to bring out your natural lip color on a night out. The holographic hue is great for adding a little extra pizzazz to your look, while the gold shade has a shimmery shine that’s sure to bring in compliments. The best part: The gorgeous shine will last for hours.

Price at time of publish: $15

Shades: 4 | Key Ingredients: Vitamin E and jojoba oil | Size: 0.14 fl oz

Best Hydrating

Kaja Gloss Shot Hydrating Lip Gloss

Kaja Gloss Shot Hydrating Lip Gloss


What We Love: This non-sticky formula keeps lips moisturized for hours.

What We Don’t Love: Some of the shades don’t show up on darker skin tones.

With the word “hydrating” in the name, you know it’s the real deal. Kaja, a K-beauty brand that was co-developed with Sephora in 2018, is known for creating products with high-quality formulas, ​​and when it comes to the Gloss Shot, it went above and beyond in that regard. Made with nourishing and hydrating ingredients like squalane, jojoba seed oil, and rosehip fruit oil, this gloss provides lips with long-lasting hydration and an unbeatable shine.

Oh, and did we mention the gorgeous shades? Fans can’t seem to get enough of the Milk Tea hue, which pairs well with a range of different complexions, while the Honey Dizzle is beloved for adding a dash of subtle color. We’ll end it with this: If your goal is to find a lip gloss that doubles down on hydration and shine, this product is a must.

Price at time of publish: $19

Shades: 4 | Key Ingredients: Squalane, jojoba seed oil, and rosehip fruit oil | Size: 0.14 fl oz

Best Clear

REFY Lip Gloss

REFY Lip Gloss

REFY Beauty

What We Love: The metal applicator glides on lips like butter and leaves them feeling revived and refreshed.

What We Don’t Love: This formula is lighter than most glosses, so it might slide around lips.

Refy – founded by model and influencer Jess Hunt – might be known for its laminating brow gel, but if you ask us, the lip gloss is a standout. Made with hyaluronic acid, this gloss feels just like a balm — due in part to its lightweight, non-stick formula. Better yet, it has a high-shine finish that glows like glass. Though it’s lightweight and can slide around lips, just a pea-size amount of the product will last all day, making reapplication a thing of the past.

Not to mention, this product also comes in recyclable packaging and offers more gloss than most other tubes. If you want to take things to the next level, try out the Refy Lip Collection, which includes the noteworthy dual-ended liner and setter (a creamy pencil on one end and a setting formula on another). Top it off with a coat of the gloss for best results.

Price at time of publish: $20

Shades: 1 | Key Ingredients: Hyaluronic acid, caprylyl glycol, and jojoba oil | Size: 0.44 fl oz

Best Glitter

Fenty Beauty Gloss Bomb Universal Lip Luminizer


What We Love: The XXL wand is big enough to cover lips in one, juicy swipe.

What We Don’t Love: The gloss can sometimes ooze out of the tube.

Fenty Beauty’s Gloss Bomb Lip Luminizer has been a fan favorite from the moment it debuted. Not only does it provide lips with a gorgeous, reflective finish, but it also conditions and hydrates dry skin. On top of that, the shea butter-infused formula is not at all sticky or tacky, but it’s concentrated enough to stay on lips for hours. One thing that separates Fenty from the rest is the Instagram-worthy packaging. The short, transparent pentagon tube is paired with a shiny silver metallic top, making the gloss look just as good in your makeup bag as the formula does on your lips. Due to the XXL doe-foot applicator, one swipe is all you need to coat lips. Another major plus: The product offers an inclusive range of shades that complement different skin tones and complexions.

As someone who owns this beauty buff-approved gloss in three shades (Fenty Glow, FU$$Y, and $weet Mouth), I can boldly declare that this gloss is the one I reach for when I want a shine that’s unlike any other. The shimmery, glitter-infused formula makes my lips stand out, and when coupled with a pink lipstick and lip liner (usually Charlotte Tilbury Pillow Talk Lip Kit, which just so happens to be Amal Clooney’s go-to, too), it’s easily one of my favorite beauty looks.

Price at time of publish: $20

Shades: 7 | Key Ingredient: Shea butter | Size: 0.3 fl oz

Best Shade Range

BUXOM Cosmetics Full-On Plumping Lip Polish Gloss

Buxom Full-On Plumping Lip Polish


What We Love: This volumizing gloss comes in sparkly, pearlescent, and shimmering finishes.

What We Don’t Love: The formula can pill when paired with other products, so be sure to wear it on its own.

Looking for a gloss with a high-shine color payoff? Well, we have just the thing for you. This best-seller from Buxom has over 60 shades that differ in both hue and opacity. For Uribe, this product is an “absolute must-have” in his beauty kit. “This lip gloss comes in a variety of colors, and also plumps your lips to give you the perfect pout,” he explains. You can choose between countless shades (our favorites: Alexis if you want a twinkling pink glow or Emma if iridescent opal is more your vibe) and different finishes including high shine, pearlescent, shimmer, metallic, and glitter.

Uribe also notes that this gloss is “known for its long-lasting durability.” We attribute its staying power to the unique peptide complex as well as vitamins A and E, all of which help to hydrate lips from the inside out. Add this to your beauty rotation if you want a pigmented gloss that’ll let your natural lip color shine, while also adding that extra oomph you were looking for. Just make sure to wear it on its own rather than layering it over lipstick, because it can sometimes pill when mixed with other formulas.

Price at time of publish: $23

Shades: 67 | Key Ingredients: Vitamins A and E | Size: 0.15 fl oz

Best Longwear

BeautyCounter Beyond Gloss

BeautyCounter Beyond Gloss


What We Love: Scented with responsibly sourced organic vanilla, this gloss is a treat for your lips.

What We Don’t Love: This gloss is stickier compared to other options on this list.

If you want a lightweight lip gloss that stays on for hours and offers ample hydration and shine, look no further than this BeautyCounter sensation. The formula is made with a unique blend of waxes (beeswax, candelilla wax, and organic carnauba wax), which help to seal moisture into lips as well as add a glimmering, glassy sheen that’ll stay put on your pout. Each of the 14 shades offers its own unique hue that clings to lips even while eating or drinking.

“BeautyCounter by far has some of the market’s best moisturizing and [hydrating] lip products,” Riley tells InStyle. Thanks to the nourishing ingredients, this gloss is able to keep lips from getting chapped, and thus keep the formula from drying out. “What’s important as well, is the fact that [BeautyCounter’s] ingredients are derived from shea butter [and] vanilla, while also containing elements of vitamin E and seed oils,” she adds. And, thanks to responsibly sourced vanilla, this gloss has a dreamy scent that makes lips extra kissable. If you don’t like the feel of sticky glosses, though, you may want to go with another option.

Price at time of publish: $32

Shades: 14 | Key Ingredients: Castor seed oil, soybean oil, and jojoba oil | Size: 0.18 fl oz

Best Pigmented



YSL Beauty

What We Love: You’ll only need one coat to get a bright, bold color.

What We Don’t Love: Limited shades are available online.

Meet the perfect blend between a lip stain and a lip gloss. This YSL Beauty masterpiece fortifies lips with a lightweight, long-lasting color that melts into skin. Choose between bright red, blush pink, and dreamy fuschia shades for a bold lip color that’ll make your complexion pop. Although some stains require multiple coats, this luxe product just needs one. Long gone are the days of dry, crumbling color, and in are the days of a glassy, gotta-have-it glow.

With the same juicy formula as a gloss, and the bold, longwear power of a stain, this product is loved by Uribe. “Not only does the color last for hours on end, but the actual product lasts so long because of how great the pigment is,” he explains. “You do not need to reapply like most other tinted lip glosses. It goes on super smooth especially with the velvet wand applicator, that's on the wider side for full coverage.”

Price at time of publish: $38

Shades: 3 | Key Ingredients: Rosemary extract and carrot root extract | Size: 0.2 fl oz

Best with SPF

Neutrogena MoistureShine Lip Soother Gloss

Neutrogena MoistureShine Lip Soother Gloss


What We Love: This gloss is made with a hydragel formula that cools lips on contact.

What We Don’t Love: The color shades are extremely light and offer little pigment.

Ready to kiss dry, sunburnt lips goodbye? This drugstore gem packs a nourishing punch thanks to its hydragel formula that offers rich hydration and SPF 20. Made with ingredients like cucumber, chamomile, and glycerin, this product cools down sun-kissed lips and provides them with ample moisture and an ultra-bright shine. When applied every two hours, the SPF can block your pout from the sun's harmful rays, all while locking in a gorgeous shine.

One of the most alluring things about this gloss is that it offers both skincare and makeup benefits — it moisturizes lips while also giving them a light hint of color. The semi-transparent shades range from a deep magenta to a rosewater blush, all of which smooth out lip lines. Use this as your on-the-go gloss for days when you don’t want to compromise between a gorgeous glow and promising protection.

Price at time of publish: $6

Shades: 4 | Key Ingredients: Octinoxate, cucumber, and glycerin | Size: 0.35 fl oz

What to Keep in Mind


The ingredient makeup of a lip gloss can determine whether it will be hydrating, plumping, and/or long lasting. Usually, formulas with more waxes (including beeswax, carnauba wax, and candelilla wax) ensure the product will stay on lips. Buxom Full-On Plumping Lip Polish Gloss is long-lasting due in part to the waxes in its formula. If you want something that will provide lips with major hydration, look for products with nourishing oils and hyaluronic acid, like Maybelline Lifter Lip Gloss.


Due to the thickening agents that are found in most lip glosses, it’s common for formulas to be sticky. While lip gloss has had a major evolution in recent years, some products may still have the goopy or tacky finishes that defined lip gloss in the ‘90s.

Sticky gloss has a number of different downfalls, including drying out lips, causing things to get stuck to lips (like hair), and pilling. Sticky glosses are also more likely to clog pores around the mouth, which could lead to irritation or acne. To avoid sticky glosses, look for ingredients like jojoba oil, Vitamin E, and hyaluronic acid. Our best overall winner Tower 28 ShineOn Lip Jelly has one of the silkiest consistencies that isn’t the slightest bit sticky.


Lip gloss is known for its clear, glassy shine, but that doesn't mean that there aren’t a handful of different finishes. Choose between sheer, pigmented, shimmer, and glitter lip glosses. As the name implies, sheer gloss (like REFY Lip Gloss) is most often clear and shiny, while pigmented gloss (like YSL Beauty Glossy Stain Lip Color) packs a colored punch. Shimmer lip gloss (like Dior Addict Lip Maximizer Plumping Gloss) can make lips look extra juicy, while glitter lip gloss (like Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer) packs on the sparkles.

Your Questions, Answered

How can you find a lip gloss shade that compliments your skin tone?

Finding the right lip gloss shade for your skin tone is essential. According to Kjaer Weis, there’s an easy way to do this. “You need to look at your undertones,” she tells InStyle. “The general rule is that [those with] cool undertones should look for rosy pink shades, and warm undertones are the opposite. You can go much further into this, but ultimately trying on the lip gloss is the best way to see.”

Uribe has the same advice, adding, “I often suggest pink-ish tones for fair complexions, peach-ish tones for olive complexions, and berry or caramel family tones for darker complexions.” The next time you are looking for a gloss, try swatching the product on your wrist or forearm, if possible.

How long does lip gloss last?

As with any beauty product, it’s important to know when it expires. In terms of lip gloss, Kjaer Weis says “its shelf-life is 12 months, and its wearing life (without drinking or eating) is two to three hours.” Luckily, due to the thickeners in gloss, this can help some products stick to lips much longer. “While lip gloss is not known to last as long as lipstick, a well-balanced and formulated lip gloss should hold up at least a few hours, if not at least enough to get you through a meeting,” adds Uribe.

Why Shop With Us

As someone who has loved lip gloss since Lip Smackers, Lauren Harano has had a very extensive history with this beauty product. She has tried hundreds of different glosses throughout the years and truly believes there is nothing as satisfying as putting on a clear coat of gloss with any beauty look. Aside from her personal expertise, she interviewed makeup artists Emilio Uribe, Bobbie Riley, and Kirsten Kjaer Weis for their product picks and tips. Additionally, each gloss was backed by countless customer reviews. We also checked each lip gloss’ ingredients to ensure they were safe for lips, and we tried out multiple products on this list. Our picks are more than just suggestions, they’re the best of the best.