Your underwear drawer deserves this.

By Laura Reilly and Tessa Petak
Updated Nov 30, 2020 @ 5:15 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Considering we've spent countless hours at home this year, comfort is at the top of our priority list for our undergarments. No need to feel like we're trapped in an itchy, painful cage of elastic while as we lounge on the couch. But, just because we're staying home all day and night doesn't mean it's time to succumb to plain old granny panties. Believe it or not, you can still feel sexy in 2020. In fact, having something cute and flirty to slip into may make staying home a bit more exciting.

So, we’ve decided to round up the best lingerie brands of 2020 that check every box on our list: impossibly comfortable, utterly cute, high-quality fabrics, flattering cuts, on-trend styles, well-designed and inclusive size ranges, and all-day wearability. We've even snuck in some sustainable brands as well, since so many of us are over fast fashion (as we should be!), but are most likely not going to be thrifting lingerie, because....well, obvious reasons.

Below, find the best bra brands that also make the best underwear, robes, lingerie tops, pajama sets, and teddies. Whether you’re thinking ahead and looking for the best sexy Valentine’s Day lingerie, or just want to feel empowered in your undergarments, you’ve come to the right place.

See our picks for the best lingerie brands of 2020 below, and keep scrolling to read why each made the cut.


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These seriously comfortable bra and undies are the perfect combination of cute and practical. The soft, buttery fabric is the picture of comfort and made to move with your body. Plus, they're made from recycled materials and environmentally safe dye, so you can rest assured knowing your comfort doesn't come at a cost to the planet.

Shop now: Bra, $25; High-Waisted Briefs, $15;

Third Love

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Fit is this company's thing. No seriously — its goal is to find you to most comfortable and perfectly fitting bra through a specific sizing quiz that asks all the right questions. The size range is also incredibly inclusive, and if for some reason your bra doesn't work out to your satisfaction, you can return it and it'll be donated to a woman in need.

Show now: Bra, $65; Cheeky Panties, $24;


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Made by a woman for women, BlueBella is designed to empower every woman and help her feel sensual and confident. The modern designs are up to par with luxury lingerie, but at a fraction of the cost.

Shop now: Nightgown, $62 (now $31);


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This inclusive brand specializes in D+ sizes, offering lingerie that is both cute and incredibly supportive to enhance your best assets. Its goal is to provide flattering garments that fit exactly right, which is why its everyday collection is available in D-K cup sizes.

Shop now: Bra, $67 (now $47); Bikini-Cut Panties, $31 (now $22);

Hanky Panky

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It turns out the familiar lace panty maker that started the whole trend produces so much more than just the mid-rise thongs we buy by the pack. It makes a whole slew of cute, made-for-living-in pieces like these bralettes and high-rise briefs, both made of the stretchiest, softest nylon.

To buy: Bralette, $70; High-Rise Thong, $25;

Dora Larsen

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Finding lingerie that’s pretty without being too skimpy can be a challenge, but Dora Larsen’s line of frilly, full-coverage underthings nails it. Eyelash lace extends over the edges of bras, panties, and bodysuits for a flirty (but not-too-revealing) intimate moment. A major plus: wide, supportive straps and excellent support up to DD.

Shop now: Bodysuit, $135;

Savage x Fenty

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Victoria’s Secret walked so that Rihanna could run. The star’s universally well-received venture into lingerie is the cute, affordable, and (most importantly) inclusive option consumers have been demanding. What’s more, Savage x Fenty’s fashion shows are the progressive spectacle taking the place of a certain now-kaput catwalk event. Oh, and you can shop it on Amazon.

Shop now: Bra, $49; Panties, $19;


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Kim Kardashian’s intimates line may have caught national attention with its shapewear, but its bras and underwear are equally conversation-worthy. Wide-strapped bust support and shapewear-inspired fabrics add up to lingerie that’s durable and strong in an impressively inclusive range of sizes. It's oftentimes next-to-impossible to snag pieces from new collections as they drop, so act quick and buy now before they sell out.

Shop now: Bra, $56; Thong, $20;


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Before there was Skims, there was Spanx, and even Kim K. was an ardent fan. The shapewear brand is only getting bigger and better, expanding into apparel categories we never knew we needed from it — faux leather leggings and slimming jeans are just a few. But, naturally, it’s the brand’s bras and underwear we’re most excited about. The game-changing Bra-llelujah uses partyhose material to make the most comfortable yet supportive t-shirt bra, and the Undie-tectable line is just the tummy-shaping, full-coverage panty we’ve been looking for.

Shop now: Bra, $68 (now $54); Panty, $24 (now $19);

Fleur Du Mal

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The French practically invented sexy lingerie, and this tastefully embellished Parisian brand is a strong argument for the genre. We love the pieces made to be worn under our clothes so much that sometimes we even want to wear them on top. Thankfully, Fleur Du Mal’s ready-to-wear line gives us the fix we need on silky, flowy, public-appropriate clothes.

To buy: Bra, $128; Thong, $55;


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Even if the name doesn’t immediately ring a bell, you’ve almost certainly seen a pair of its comfortable, delicate briefs. Scarlett Johansson's famous bum was clad in a pair of this New York-based brand’s underwear in the opening scene of Lost in Translation, perfectly encapsulating the line’s minimal yet feminine underthings, which is also a leader in sustainability.

Shop now: Bra, $103 ($52); Briefs, $65 (now $33);


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This freshman lingerie brand’s nine-style lineup is purposefully tailored. While it's a newcomer to the lingerie world, all five bra models are un-padded; of those, three are sheer mesh and two are cream-soft microfiber (as are all four undie styles). The brand is a total geek for technical design, so the inclusive size range tends to fit extremely well whether you’re a 30A, a 36H, or anything in between. Picky minimalists — plus leopard-print hounds — this brand is for you.

Shop now: Bra, $68; Bikini, $18;


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If your idea of sexy is less lace and frills, and more minimal and sleek, Baserange is up your alley. This supremely high-quality basics brand makes irresistible, pared down lingerie in simple cuts. We can’t resist this citrus-toned set in luxurious bamboo, but if you’d like to go even more classic, take a peek at the rest of its line.

To buy: Bra, $62 (now $31); Thong, $35 (now $18);

Negative Underwear

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Negative Underwear has managed to make a signature of its cutout separates, which are not only sexy but also surprisingly comfortable. Instantly recognizable from Instagram, this brand has a way of making even the simplest styles feel fresh and exciting, and we can’t wait to see what they come out with next.

To buy: Bra, $80;, Thong, $37;


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This lingerie brand consistently impresses us with the coziness of its lacy underpinnings. Known also for its loungewear, Eberjey understands the need for bras and undies that don’t pinch, tug, or itch, so it always uses the most gentle materials. This particular set offers full coverage on top and bottom — plus, the wireless bra provides ample support with wide lace panels.

To buy: Bra, $60; Boy short, $26;

Richer Poorer

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This digitally native brand has a concentrated yet highly dedicated fanbase. Take, for instance, that its bralette-boxer shorts set sold out within 10 days of launch. That core set, plus a few very welcome additions, are thankfully back online and begging to be added to your underwear drawer.

Shop now: Bralette, $32; Boxer, $26;

Gooseberry Intimates

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This navy blue set is a celebration of lace. The high-waisted bottoms feature a wide elastic band around the waist for ultimate comfort, and stretchy eyelash lace around the hips. The underwire bralette extends the decorative fabric down the torso and over the cup, which not only makes a seductive statement, but also ensures everything stays tucked into place.

To buy: Bra, $69; Thong, $45;


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This Italian-born brand is Europe’s equivalent of early-2000’s Victoria Secret. It has retail spaces on every high street, bras and underwear in nearly every woman’s drawer, and makes affordable-yet-cute pieces that keep up with intimates trends.

Shop now: Nightgown, $79 (now $63);