The Best Lingerie Brands That Are Comfortable and Cute
Your underwear drawer deserves this.
Everybody loves a flirty lingerie moment, but why does that so often have to mean, “trap my lady regions in an itchy, painful cage of elastic?” On the opposite end of the spectrum, though, we don’t want to feel like every day is laundry day in our plain-jane, granny-like undies.
We’ve rounded up the best lingerie brands that bring together both worlds — impossibly comfortable and utterly cute — so you never have to choose between the two again.
We’ve got a handful of uncompromisable boxes on our checklist for the best places to buy lingerie. We need to see high-quality fabrics, flattering cuts, on-trend styles, well-designed and inclusive size ranges, and all-day wearability.
Below, find the best bra brands that also make the best underwear, plus, of course, robes, lingerie tops, pajama sets, and teddies. If you’re looking for the best sexy Valentine’s Day lingerie (or any upcoming special occasions), you’ve come to the right place.
See our picks for the best lingerie brands below, and keep scrolling to read why each made the cut.
- Hanky Panky
- Dora Larsen
- Savage x Fenty
- Fleur Du Mal
- Lonely Lingerie
- Negative Underwear
- Richer Poorer
- Gooseberry Intimates
It turns out the familiar lace panty maker that started the whole trend produces so much more than just the mid-rise thongs we buy by the pack. It makes a whole slew of cute, made-for-living-in pieces like these bralettes and high-rise briefs, both made of the stretchiest, softest nylon.
Finding lingerie that’s pretty without being too skimpy can be a challenge, but Dora Larsen’s line of frilly, full-coverage underthings nails it. Eyelash lace extends over the edges of bras, panties, and bodysuits for a flirty (but not-too-revealing) intimate moment. A major plus: wide, supportive straps and excellent support up to DD.
Savage x Fenty
Victoria’s Secret walked so that Rihanna could run. The star’s universally well-received venture into lingerie is the cute, affordable, and (most importantly) inclusive option consumers have been demanding. What’s more, Savage x Fenty’s fashion show is just the progressive spectacle to take the place of a certain now-kaput catwalk event. Oh, and you can shop it on Amazon.
Kim Kardashian’s intimates line might have caught national attention with its shapewear (or perhaps its naming scandal), but its line of bras and underwear is equally conversation-worthy. Wide-strapped bust support and shapewear-inspired fabrics add up to lingerie that’s durable and strong in an impressively inclusive range of sizes.
Before there was Skims, there was Spanx, and even Kim K. was an ardent fan. The shapewear brand is only getting bigger and better, expanding into apparel categories we never knew we needed from it — faux leather leggings and slimming jeans are just a few. But, naturally, it’s the brand’s bras and underwear we’re most excited about. The game-changing Bra-llelujah uses partyhose material to make the most comfortable yet supportive t-shirt bra, and the Undie-tectable line is just the tummy-shaping, full-coverage panty we’ve been looking for.
Fleur Du Mal
The French practically invented sexy lingerie, and this tastefully embellished Parisian brand is a strong argument for the genre. We love the pieces made to be worn under our clothes so much that sometimes we even want to wear them on top. Thankfully, Fleur Du Mal’s ready-to-wear line gives us the fix we need on silky, flowy, public-appropriate clothes.
Even if the name doesn’t immediately ring a bell, you’ve almost certainly seen a pair of its comfortable, delicate briefs. Scarlett Johansson's famous bum was clad in a pair of this New York-based brand’s underwear in the opening scene of Lost in Translation, perfectly encapsulating the line’s minimal yet feminine underthings.
This freshman lingerie brand’s nine-style lineup is purposefully tailored. All five bra models are un-padded; of those, three are sheer mesh and two are cream-soft microfiber (as are all four undie styles). The brand is a total geek for technical design, so the inclusive size range tends to fit extremely well whether you’re a 30A, a 36H, or anything in between. Picky minimalists — plus leopard-print hounds — this brand is for you.
Newcomer Parade harnesses the power of recycled yarns to create the impossibly soft fabric behind its underwear line. You won’t find any bras or stockings here, but the all-day wearability and full-spectrum color options of its brief, thong, cheeky, and boyshort styles make clear Parade knows where its expertise lies. Bonus: Its latest collab with Bite Beauty will have you matching your panties to your pout like a pro.
Shop now: Bite Lip Set, $32; yourparade.com
Aussie-based Lonely Lingerie is exceptionally delicate in its details. Soft mauves and ripe tangerine shades are rendered in intricate lace to form femme, quietly sexy silhouettes. You’ll be hard-pressed to choose between all the pretty styles.
If your idea of sexy is less lace and frills, and more minimal and sleek, Baserange is up your alley. This supremely high-quality basics brand makes irresistible, pared down lingerie in simple cuts. We can’t resist this citrus-toned set in luxurious bamboo, but if you’d like to go even more classic, take a peek at the rest of its line.
Negative Underwear has managed to make a signature of its cutout separates, which are not only sexy but also surprisingly comfortable. Instantly recognizable from Instagram, this brand has a way of making even the simplest styles feel fresh and exciting, and we can’t wait to see what they come out with next.
This lingerie brand consistently impresses us with the coziness of its lacy underpinnings. Known also for its loungewear, Eberjey understands the need for bras and undies that don’t pinch, tug, or itch, so it always uses the most gentle materials. This particular set offers full coverage on top and bottom — plus, the wireless bra provides ample support with wide lace panels.
This digitally native brand has a concentrated yet highly dedicated fanbase. Take, for instance, that its bralette-boxer shorts set sold out within 10 days of launch. That core set, plus a few very welcome additions, are thankfully back online and begging to be added to your underwear drawer.
This navy blue set is a celebration of lace. The high-waisted bottoms feature a wide elastic band around the waist for ultimate comfort, and stretchy eyelash lace around the hips. The underwire bralette extends the decorative fabric down the torso and over the cup, which not only makes a seductive statement, but also ensures everything stays tucked into place.
This Italian-born brand is Europe’s equivalent of early-2000’s Victoria Secret. It has retail spaces on every high street, bras and underwear in nearly every woman’s drawer, and makes affordable-yet-cute pieces that keep up with intimates trends.
To buy: $79; intimissimi.com