The 19 Best Lingerie Brands of 2023

Lingerie means something different for everyone — it may look like a matching lace set complete with garters and stockings, while others may opt for a simple T-shirt bra paired with comfy, cotton undies. Regardless of your personal style, the right lingerie options are out there, you just have to find them.

That is where we come in. For a long time, the lingerie space was dominated by a handful of top players with very limited sizing. Nowadays, undergarment options run the gamut, and while sizing ranges have improved, there is still progress to be made. We gathered our favorite intimates brands from legacy designers to up-and-coming disruptors. While not every brand offers options for every body type, we tried to include as many on this list as possible, so no matter where you fall on the style spectrum, you can find a piece (or two or three, or ten — we won’t judge) that fits your personal aesthetic.

From soft and simple silhouettes like Eberjey to sexy, size-inclusive styles like Thirdlove, this list represents a diverse range of designs and fits.

Intimissimi

View On Intimissimi.com

Italian brand Intimissimi doesn’t need much of an introduction with ambassadors like Jennifer Lopez and Chiara Ferragni, but for those unfamiliar with the loungewear brand, the brand specializes in actually affordable, luxury-looking, and -feeling lingerie that has a timeless, sophisticated feel. From everyday bras to special occasion lingerie to silk pajamas, Intimissimi has perfected nearly everything over the 27 years since their founding in Verona, Italy. The company operates under a larger Italian group, Calzedonia, which combined have over 4000 stores worldwide. They’re a favorite amongst editors at InStyle as well, which is why they frequently get featured in our roundups for best silk pajamas, lace underwear, and best nightgowns.

Savage x Fenty

View On Savagex.com

Music sensation turned serial entrepreneur, Rihanna creates brands with inclusivity at their core, which is notoriously missing from many traditional lingerie brands on the market. This philosophy is reflected in the brand’s expansive size range, a wide variety of styles, and accessible price point. From colorful teddies to comfy PJs, their website is filled with unique options regardless of your style or preference. Not to mention, their bras go up to 46DDD and bodysuits up to 4X, so larger busts and fuller figures can find items they feel comfortable and confident in.

Gooseberry

View On Gooseberryintimates.com

If you ever wondered what a tropical, seaside lifestyle would enable you to wear, the Bali-born loungewear brand Gooseberry Intimates would be happy to show you. Showcasing swimwear, loungewear, and a (seemingly) never-ending array of lace underwear, this company invites you to indulge in your most alluring state. They create the kind of lingerie that would just be a shame to cover up with clothes. Instead, you can lounge around in a carefree state that the Balinese people have perfected, and slip into something sensual.

Bluebella

View On Bluebella.us

Bluebella doesn’t just make lingerie, they make art. Made to be seen, each piece is delicately designed to steal the gazes of a lucky few, with intricate floral embroidery, tastefully placed mesh, and sophisticatedly crafted patterns. The impeccable fit will also, boost your confidence with every glance in the mirror. The brand’s focus on creating luxurious nightwear lead them to have an array of sensual pieces that every femme-presenting person will feel their best in.

Agent Provocateur

View On Agentprovocateur.com

For those looking for their main character moment, Agent Provocateur feels like what the leading lady in your favorite rom-com wears. Founded in 1994, the U.K.-born line’s signature is their fearlessly feminine designs found in everything from their embroidered bras to custom panties. But if traditional lingerie is not your style, they also have a bridal, swimwear, and loungewear line. Bras are available up to 38F while bodysuits are available up to a size 14.

View On Eberjey.com

If your lingerie love language is more lowkey, this brand belongs on your radar. Co-founders Ali Meija and Mariela Rovita created Eberjey because they were disappointed that the lingerie market was geared toward the male gaze rather than female needs; they wanted to prioritize comfort over sexiness. Eberjey bras and panties are meant to perform both in the real world and the bedroom. Their signature Tencel fabric is not only sustainably sourced, but it also feels cooling and buttery against the skin. Our one complaint is that their sizing is fairly limited.

View On Loungeunderwear.com

As the brand’s name suggests, you’ll find anything made for spending an entire day at home here – that means everything from boxers, underwear, bras, intimates, apparel, and swimwear can be shopped at Loungewear. The UK-based lingerie brand offers a seamless shopping experience, categorizing its offerings into specific products like lace bras, push-ups, balcony bras, mesh, bralettes, and padded and non-padded bras. While their collection of apparel is distinctively beautiful, we also love that none of the model’s “imperfections” — you know, stretch marks and anything else completely normal that women are made to feel bad about — are photoshopped out in the imagery. When you browse through their catalog, you are met with real women with real bodies, which is not only a breath of fresh air, but also deeply helpful in letting us know how these garments will fit on us

View On Adoreme.com

10 years ago, AdoreMe launched as the first lingerie brand to offer extended sizing in all of their styles. They currently offer 77 different sizes (ranging from XS to 4X as well as bras ranging from 30A to 46DDD) and are continuing to innovate. Since 2019, they’ve invested in sustainable materials like recycled nylon and organic cotton, while also cutting back on their energy emissions. Their recent sustainability initiatives haven’t compromised their collections. From ultra-sexy cutouts to strappy yet supportive styles, you are sure to find something that suits your mood. Feeling indecisive? Their monthly subscription box curates a range of selections based on the answers to your style quiz.

View On Shopcuup.com

Calling all minimalists, we just found your new favorite bra brand. Instead of producing countless styles, CUUP sticks to what they are good at: comfortable, classic silhouettes with a modern twist. Instead of sticking to the status quo sizing systems, they designed bras based on what works for the female form. Not to mention, the muted, elevated colors offer a more sophisticated feel. And their bras even go all the way up to 44H. The Plunge and the Balconette are some of our personal favorites, but you cannot go wrong with any selection.

Cosabella

View On Cosabella.com

Cosabella translates to “beautiful thing” in Italian, and after a quick browse through their site, it’s no mystery where they got their name from. While they have no shortage of sexy, statement-making styles available, they also have comfort-first fits. Their Free Cut Micro Skin Tones line offer supportive yet supple options in every shade from butter to deep mocha, so you can find a nude that works for you. To top it off, their bras go up to 36G, however, their panties come in more limited sizing.

Thirdlove

View On Thirdlove.com

Co-founders and fashion industry mavens, Heidi Zak and Ra’el Cohen were tired of women having to choose between style and comfort. Instead, they decided to create a third option that combined both of these elements. In their research, they discovered around 30 percent of women fell in between cup sizes, so they designed bras with half cups to increase comfort and create a better fit. To no one’s surprise, this idea took off. Their 24/7 Classic T-Shirt Bra has sold over 10 million samples, and it has over 50,000 five-star ratings. Beyond just bras and panties, Thirdlove offers sleepwear and activewear. Sizing ranges from 32A-44H and XS-3X.

Hanky Panky

View On Hankypanky.com

You may know Hanky Panky for their barely-there panties and thongs (their undies are so popular they sell one thong globally every 10 seconds and are a favorite of our team) but what may surprise you is that their bras are equally as comfortable. The fabric is so buttery smooth you will forget you are wearing anything at all — we promise. The youthful, colorful designs are perfect for those who prefer soft bralettes and light support. Unfortunately, its thongs are infamously one size only and their bras have limited sizing, so we hope they expand their sizing in the future.

Journelle

View On Journelle.com

A female-founded and run brand, Journelle is committed to creating undergarment solutions that work for women’s bodies from day one. Because they understand how intimate apparel can be intimidating, the brand tries to make the shopping experience as comfortable as possible. We recommend visiting in-store to take advantage of their on-site free fittings. However, if you can only shop online, the site functions like an online department store that sells its namesake line as well as Le Petit Trou, Free People, and Bordelle. While not every brand offers extended sizing, Journelle’s bras go up to 36G, but their underwear only goes up to XL.

Fleur du Mal

View On Fleurdumal.com

Beloved by celebrities including Kendall Jenner, Bella Hadid, and Selena Gomez, Fleur du Mal is a one-stop shop for all things lingerie. Their steamy styles are so pretty you’ll want to wear them as clothing, and hey, we aren’t stopping you. Their boudoir-style underpinnings include all the features of your most sophisticated fantasies (think: silk, embroidery, and lots of lace). Their Embroidery Plunge is maybe their most recognizable style, but the Top Stitch Bebe is just lowkey enough to wear all day. Consider it our sexy secret.

Most of their bras go up to 36G and their panties go up to a size 14.

La Perla

View On Laperla.com

Arguably the most iconic lingerie brand out there, La Perla’s heritage sets them apart from others on this list. You may recognize pieces like the embroidered onesie from Beyoncé’s Partition music video or the black and white lace nightie on Margot Robbie in the Wolf of Wall Street. What began in 1954 as an Italian corsetry company has grown into a luxury, global brand. Buy for a special occasion or for a little internal pick-me-up. Their timeless design makes each piece worth the splurge.

While we are lusting after the Exotique bra and Maison contouring bodysuit, we wish the sizing was more inclusive.

NK Imode

View On Nkimode.com

If strappy sets and corseted camisoles make you nervous, take a look through NK Imode’s catalog. Their silhouettes prioritize comfort without sacrificing style. Yes, each item is on the pricier side, but most options only require one piece. Beyond that, customers have the option to shop by bust support level. Their maximum support section is lined with gossamer elastane which provides support and coverage without compromising your comfort.

View On Forloveandlemons.com

Cofounded by Gillian Kern and Laura Hall, this female-owned and operated brand offers one-of-a-kind styles at an accessible price point. What started as a fashion brand has expanded to include lingerie. In collaboration with Victoria’s Secret, these ultra-feminine, bold sets are not for the faint of heart. Adding one of these pieces, like the Aster Embroidery Bustier and Aster Embroidery Thong Panty for example, to your wardrobe is sure to make a statement. However, as much as we love the aesthetic, we wish these sets came in a wider size range.

LaSette

View On Lasette.shop

Shiara Robinson believes lingerie shouldn’t be limited to special occasions. Instead, it is meant to be enjoyed during banal, everyday moments, so she created her own line of transitional lingerie meant to go from day to night. The simple yet sexy styles are discreet enough to be worn under your workwear but stylish enough to be shown off during cocktail hour. Her curated selection ranges from XS to XL.

View On Negativeunderwear.com

If you wouldn’t call yourself a “lingerie-person”, for something a bit more subdued and sexy in a more subtle way, Negative Underwear offers a more gentle, seamless lookbook of loungewear. The selection of bralettes, itty bitty tops and boxer shorts will make you feel your best in and redefine what sexy lingerie means. They’re a luxurious, cozy treat on the body, as the fabrics they use include whisper-soft micro modal and luxe Belgian stretch nylon. If you love a good minimalist wardrobe, then this female-founded brand has all you need in swim, lounge, and underwear.

Why Shop With Us

Former Real Simple beauty editor. Anneke Knot is currently a full-time freelancer, based in San Francisco. She has over a decade of experience writing beauty and fashion stories for outlets like Health, Forbes, Real Simple, and more. Bianca Kratky is a commerce writer at InStyle, with over two years of experience covering fashion and beauty products. Having worked with a plethora of brands over the years, she is well versed in which brands hail as the best in the industry. Together, the two writers combined their expertise to bring forth a list of the best lingerie brands currently on the market.