Comfy enough to wear under clothes, cute to wear without them.
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Best Lingerie Brands
Credit: Cuups

Whether it's Valentine's Day or the untimely urge to treat yourself to something pretty, all too often, shopping for lingerie means falling into the trap of itchy, constraining, and ill-fitting undergarments that'll likely spend way more time in your drawers than on your body. Luckily, there are plenty of impressive bra and underwear brands that've landed on the scene over the last few years, and the great news is that you can finally find intimates that are downright hot and feel great.

We've rounded up the best lingerie brands that bring together both worlds — impossibly comfortable and utterly cute — so you never have to choose between the two again. Here are our 16 picks:

We've got a handful of uncompromisable boxes on our checklist for the best places to buy lingerie. We need to see high-quality fabrics, flattering cuts, on-trend styles, well-designed and inclusive size ranges, and all-day wearability.

Below, you'll find popular bra brands that also make the best underwear, and of course, robes, lingerie tops, pajama sets, and teddies. If you're looking for sexy lingerie for Valentine's Day (or any upcoming special occasions), you've come to the right place.

Keep scrolling to browse the best lingerie brands and learn why each made the cut.

Related Items

Hanky Panky

It turns out the familiar lace panty maker that started the whole trend produces so much more than just the mid-rise thongs we buy by the pack. It makes a whole slew of cute, made-for-living-in pieces like these bralettes and high-rise briefs, both made of the stretchiest, softest nylon.

Shop now: Bralette, $49; Vikini, $34;

Dora Larsen

Finding lingerie that's pretty without being too skimpy can be a challenge, but Dora Larsen's line of frilly, full-coverage underthings nails it. Eyelash lace extends over the edges of bras, panties, and bodysuits for a flirty (but not too revealing) intimate moment. A major plus: wide, supportive straps and excellent support for sizes up to DD.

Shop now: Bra, $105; Briefs, $62;

Savage x Fenty

Victoria's Secret walked so that Rihanna could run. The star's universally well-received venture into lingerie is the cute, affordable, and (most importantly) inclusive option consumers have been demanding. Oh, and you can buy it on Amazon.

Shop now: Bra, $45; Panties, $33;


Cosabella's expansive lineup of bras, undies, PJs, and camis is forgivingly cozy and stretches right into place. Various bralette styles, from racerback to ruched-front, accommodate a range of bust sizes and are matched by a selection of equally inclusive panties — be they high- or low-rise, thongs, boyshorts, or open gusset.

Shop now: Bralette, $30; Boyshorts, $21;


Kim Kardashian's intimates line might have caught national attention with its shapewear (or perhaps its naming scandal), but its line of bras and underwear is equally conversation-worthy. Wide-strapped bust support and shapewear-inspired fabrics add up to lingerie that's durable and strong in an impressively inclusive range of sizes.

Shop now: Bra, $32; Boy short, $22;

Credit: Courtesy


Before there was Skims, there was Spanx, and even Kim K. was an ardent fan. The shapewear brand is only getting bigger and better, expanding into apparel categories we never knew we needed from it — faux leather leggings and slimming jeans are just a few. But, naturally, it's the brand's bras and underwear we're most excited about. The game-changing Bra-llelujah uses partyhose material to make the most comfortable yet supportive t-shirt bra, and the Undie-tectable line is just the tummy-shaping, full-coverage panty we've been looking for.

Shop now: Bra, $68; Briefs, $24;

Fleur Du Mal

The French practically invented sexy lingerie, and this tastefully embellished Parisian brand is a strong argument for the genre. We love the pieces made to be worn under our clothes so much that sometimes we even want to wear them on top. Thankfully, Fleur Du Mal's ready-to-wear line gives us the fix we need on silky, flowy, public-appropriate clothes.

Shop now: Bra, $158; Thong, $68;


Even if the name doesn't immediately ring a bell, you've almost certainly seen a pair of its comfortable, delicate briefs. Scarlett Johansson's famous bum was clad in a pair of this New York-based brand's underwear in the opening scene of Lost in Translation, perfectly encapsulating the line's minimal yet feminine underthings.

Shop now: Bra, $104; Briefs, $69;

Credit: Courtesy


Since launching just a few years ago, Cuup has proven itself to be a major contender in the intimates space, expanding on its modest nine-style lineup to offer swimwear. All five bra models are un-padded; of those, three are sheer mesh and two are cream-soft microfiber (as are all four undie styles). The brand is a total geek for technical design, so the inclusive size range tends to fit extremely well whether you're a 30A, a 36H, or anything in between. Picky minimalists — plus leopard-print hounds — this brand is for you.

Shop now: Bra, $68; Bikini, $18;


Another relative newcomer, Parade harnesses the power of recycled yarns to create the impossibly soft fabric used in its lingerie line. After successfully launching underwear, the brand has since carried its all-day wearability and full-spectrum color options over into bralettes, bodysuits, and loungewear.

Shop now: Bralette, $35; Briefs, $14;


If your idea of sexy is less lace and frills, more minimal and sleek, Baserange is up your alley. This supremely high-quality basics brand makes irresistible, pared down lingerie in simple cuts. We can't resist this neon-accented set in luxurious bamboo, but if you'd like to go even more classic, take a peek at the rest of its line.

Shop now: Bra, $62; Briefs, $38;

Negative Underwear

Negative Underwear has managed to make a signature of its cutout separates, among other styles, which are not only sexy but also surprisingly comfortable. This brand has a way of making even the simplest styles feel fresh and exciting, and we can't wait to see what it comes out with next.

Shop now: Bra, $80; Briefs, $45;


This lingerie brand consistently impresses us with the coziness of its lacy underpinnings. Known also for its loungewear, Eberjey understands the need for bras and undies that don't pinch, tug, or itch, so it always uses the most gentle materials. This particular set offers full coverage on top and bottom — plus, the wireless bra provides ample support with wide lace panels.

Shop now: Bralette, $68; Bikini, $48;

Credit: Courtesy

Richer Poorer

This digitally native brand has a concentrated yet highly dedicated fanbase. Take, for instance, that its bralette-boxer shorts set sold out within 10 days of launch. That core set, plus a few very welcome additions, are thankfully back online and begging to be added to your underwear drawer.

Shop now: Bralette, $34; Boxer, $28;

FULL ON GLAM Bra and High Waist Emerald
Credit: Courtesy

Gooseberry Intimates

This emerald set is a celebration of lace. The high-waisted bottoms feature a wide elastic band around the waist for ultimate comfort, and stretchy eyelash lace around the hips. The underwire bralette extends the decorative fabric down the torso and over the cup, which not only makes a seductive statement, but also ensures everything stays tucked into place.

Shop now: Bra, $54 (Originally $68); Briefs, $31 (Originally $39);


This Italian-born brand is Europe's equivalent of early-2000s Victoria Secret. It has retail spaces on every high street, bras and underwear in nearly every woman's drawer, and makes affordable-yet-cute pieces that keep up with intimates trends.

Shop now: $79;