Best Beauty Buys

You'll Want to Get Your Hands on Our 229 Best Beauty Buys Winners for 2021

It's been a year. We all need a refresh. Our editors — along with trusted experts— picked game-changing products that will make you feel like your best self.

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

Year after year, InStyle editors are excited to reveal the expert-approved products that are worthy of your attention. But in our humble opinion, our 2021 awards might just be the best yet. We've been through one helluva year, to say the least, and leaning into your beauty and wellness routine can offer a sense of joy and peace amid the chaos. For the 26th consecutive year, we surveyed the industry's top makeup artists, hairstylists, dermatologists, manicurists, and wellness gurus to determine the winners across over 200 categories. Whether you are looking to revamp your routine or swap in some tried-and-true gems, these will bring you a sense of ease.

For the first time ever, we added both wellness and fragrance categories and gave our experts the opportunity to crown an 'MVP' award aka the most valuable product (see what we did there) that kept them going this past year. Not to mention our distinguished panel had a revamp of its own, including notable names such as Adir Abergel, Dr. Rosemarie Ingleton, Melissa Wood-Tepperberg, Jin Soon Choi, and many more.

So what are you waiting for? Grab our editor-approved makeup products to re-up your vanity, start your fitness journey with top-tier workout equipment, or treat yourself to an at-home facial with the best devices. The options are endless. Happy shopping!


Thanks to this lineup, finding your perfect shade and finish just got so much easier.

Contour & Highlight

Go ahead and get your glow on. We certainly won't stop you.


These days it's all about the eyes. So let them do the talking with the help of these foolproof products.


Sometimes all you need is a kiss of color for a boost of confidence.


Meet our guests of honor. These essentials go above and beyond, so consider them must-haves.

Hair Stylers

Scrunch, rake, and spray your look to new heights.

Shampoo & Conditioner

Upgrade your wash day with these shower staples.


Upgrade your hair game and let these lifesavers bring the salon to you.

Natural Hair

We present you the winners that will give your texture five-star treatment.

Skin Essentials

Allow us to turn you on to these game-changers. Here you can find the heroes for any skin lover.

Dry Skin

Quench thirsty pores with these super hydrators.

Oily Skin

Welcome the ultimate acne-fighting arsenal. Peace out, blemishes.


Grab these hardworking formulas to keep things high and tight.


Reminder: Skincare does not stop with your face. This soothing roster will treat your skin below the neck with TLC.

Editor's Picks

These champs take the top spot on our editors' beauty shelves so now you get to hear about them too.


Unleash your inner manicurist with these vibrant colors. We believe in you.


Never underestimate the power of a good scent. You are bound to find a match in our curated assortment of aromas.


Serenity now. These saviors will help get your body moving, give you peace of mind, and (most importantly) take the edge off.

For our 26th annual Best Beauty Buys, the InStyle team worked with leading dermatologists, makeup artists, hairstylists, wellness experts, fragrance connoisseurs, and manicurists to find out which products they can't get enough of. Now, the votes are in — and you'll want to get a hold of these 229 beauty game-changers.

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