The 165 Most Game-Changing Beauty Products

Best Beauty Buys
Photo: Time Inc. Photo Studio

Imagine having the world’s best hairstylists, makeup artists, manicurists, and dermatologists as your personal beauty shoppers. That's the idea behind our Best Beauty Buys Awards. For the 23rd year in a row, we've surveyed the pros, tallied their votes, and determined the very best in each beauty category. The result: 165 game-changing products that'll take your routine to the next level.

Of course, InStyle’s own beauty editors also got in on the fun. In the “Rookie Wins” category, you'll find newly launched products that stood out among the thousands that passed through our offices: magnetic eyelashes, foam conditioner, high-impact glosses, brush-on hair color, and more.

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Whether you're looking for a truly weightless concealer, a serum that'll make your skin glow, or a lip gloss that won't break the bank, our Best Beauty Buys have you covered.

Without further ado, scroll through all 165 of our 2018 winners at (You may want to empty out a bathroom shelf first.)

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