Best Beauty Buys: Under $25

The 67 Best Price-Conscious Beauty Products of 2021

All of our picks are $25 and under.

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

There's a misconception out there in the beauty world that in order to have beautiful hair, glowing skin, and stunning nails, you'll need to shell out some serious cash.

Well, we're here to tell you that that couldn't be further from the truth.

Whether you're looking to beef up your makeup game, add some new skincare products to your day and nighttime routine, or if you're looking to focus more on wellness this year, we've got a whopping 67 editor- and expert-approved products for you to choose from, selected from our Best Beauty Buys award winners of 2021.

So go ahead and start shopping, we promise you won't break the bank.


Foundation, Contour, and Highlight

If you want to find new products to help even out your complexion, or add a little glow to your face, we've got you covered with these under-$25 picks.


This year, the eyes are everything — so let them do all the talking with these OG drugstore staples that have grown a cult following.


Masks may still be a thing, but don't let that stop you from putting a pop of color (or a treatment) on your lips. These picks will give you long-lasting shades and pillow-soft lips without breaking the bank.


Dry Skin

Having beautiful skin doesn't need to come with a heavy price tag. These dermatologist-approved drugstore finds will quench thirsty skin and leave you feeling soft and smooth.

Oily Skin

These key products will help to balance out your skin's sebum production — and they're both under $20.


Using a natural retinol alternative, this product will keep your skin looking its best — for way less than you expected.


Treat your body to this array of award-winning cleansers, oils, and moisturizers. Plus, this aluminum-free deodorant will change your pits for the better.

Skin Essentials

A little something extra, from cleansers to hand sanitizer, to brighten your day.


Natural Hair

Keep your textured hair looking big, juicy, and hydrated.

Shampoo and Conditioner

Save money, time, and the planet on your next wash day.

Hair Stylers and Tools

Bring the salon home to you with these expert-approved styling products, whether you're looking to cover up grays, or just keep your style looking fresh.


Nail Polish Colors

Forget what you've heard, the manicure is far from dead, now let's get to painting. Choose from an array of mesmerizing colors.

Base Coat, Top Coat, and Remover

Get your nails prepped and ready, and polished and treated, for less than $13.



Feel your best with these affordable supplements.


Home Fragrance

Turn your home into a sweet-smelling paradise for less than your favorite salad.

For our 26th annual Best Beauty Buys, the InStyle team worked with leading dermatologists, makeup artists, hairstylists, wellness experts, fragrance connoisseurs, and manicurists to find out which products they can't get enough of. Now, the votes are in — and you'll want to get ahold of these 229 beauty game-changers.

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