Best Beauty Buys 2015: Meet the Rookies
InStyle's Best Beauty Buys brings you the newest products that you have to add to your beauty, skin care, and make-up routine.
Estée Lauder Little Black Primer
Wear the tinted formula ($24; esteelauder.com) alone for subtle definition or layer it under your go-to mascara for fluttery volume. Swept on top of another formula, it works like a little raincoat, waterproofing your lashes.
20% off at esteelauder.com from 4/17 until 5/15 for the first 250 customers; use code INSTYLE20
Sarah Potempa Beachwaver S1
Spinning electronic devices near the hair sounds like trouble, no? That’s what you might think until you try this self-rotating barrel ($129; sarahpotempa.com). Hair smoothly wraps around the ceramic wand, making defined curls or loose waves. Two speeds, an adjustable temperature gauge, and arrows to control direction eliminate burns and impatience.
20% off at sarahpotempa.com from 4/17 until 5/15; use code INSTYLE20
Ciaté Geltox Starter Kit
Gel color options generally leave much to be desired. But this topcoat ($99; ciatelondon.com) ups the ante, lending any polish the longevity of a gel. Paint as usual, sweep on the clear lacquer, then hold under the included LED for a minute. Chip-free tips last up to three weeks.
20% off at ciatelondon.com from 4/17 until 5/15; use code INSTYLE20
Cover FX Blemish Treatment Concealer
Unless you read the fine print, you’d never know this elegant stick ($25; coverfx.com), which comes in 10 shades, is spiked with skin enhancers. Salicylic acid and bisabolol zap acne and inflammation, yet the formula blends and covers as well as any unmedicated version we’ve tried.
Use the promo code INSTYLE20 for 20% off of your purchase.
MAC Cosmetics Mineralize
You’d think a foundation jam-packed with minerals would have a dry, gritty finish. Not this velvety cream ($35; maccosmetics.com), which hydrates with shea butter and emollients and takes only “a few swirls to blur imperfections,” says N.Y.C. makeup artist Anthea King.
Make Up For Ever Aqua Eyes
Precise enough to draw a defined line but creamy enough to blend, this pencil ($19; sephora.com) is loved by makeup artists for the intensity of its pigment and how “it seriously never budges,” says L.A. makeup artist Carola Gonzalez.
Koh Gen Do Cleansing Spa Water Cloths
Sturdy cotton cloths are soaked with Japanese thermal water and infused with the brand’s cult-classic cleanser, a gentle blend of six botanical herbs and white birch sap ($39; sephora.com). “It’s the closest you can get to actually washing your face with soap and water,” says makeup artist Matthew Vannleeuwen. Not scratchy or filmy like some wipes, you’re going to look forward to taking off your makeup.
“You don’t need to go back three times to get these shadows ($25; sephora.com) to show up,” swears Julie Harris. Each of the 40-plus hues manages to be strong in color and elegant in texture, whether you’re going flat and matte or flashy and shimmery.
Marc Jacobs Beauty Magic Marc’er
The impossibly fine tip “feels like a calligraphy pen,” says Kathy Jeung, who loves the eyeliner’s sharp, shiny finish ($30; sephora.com). The inky pigment delivers type-A accuracy—no skips, jumps, or fading.
To celebrate 20 years of designing the sexiest makeup on the planet, François Nars debuted this coveted range of richly pigmented lipsticks ($32; sephora.com). “One coat and you’re full-on glamorous,” says Andre Sarmiento.
Bare Minerals Ready Eye Shadow 2.0
Mineral-based makeup usually looks suited for the Mediterranean—which is great if you’re sunning in Santorini. This range ($20; sephora.com) looks like heaven on lids no matter where you are on the globe. “It also stays put, which is basically impossible to find in a mineral shadow,” says Bedrani.
Just add water and this cream ($30; sephora.com) froths into a rich lather without stripping skin of its natural oils. N.Y.C. dermatologist Sejal Shah likes the cleanser, which is free of parabens and sulfates, for its skinfirming bark extract. “Studies have shown this ingredient legitimately reduces the appearance of wrinkles.”
Chanel Illusion d’Ombre Longwear Luminous Eyeshadow
These tiny little pots ($36; saksfifthavenue.com) pack a punch. The 12 shimmer-flecked shades leave behind an elegant smokiness that won’t slip or smear. “They’re really blendable, so you can get a light wash of color or a more smoldering intensity,” says L.A. pro Matthew VanLeeuwen.
Lipstick isn’t usually a numbers game, but these figures just add up. With a price tag under $5 and more than 100 shades, “they’re almost too good to be true ($4; ulta.com),” says VanLeeuwen. “If a client likes one, I’ll just give it away without worrying.” That’s the kind of calculus we can get down with.
Caudalie Deep Cleansing
Microparticles gently lift dead skin cells without any rips or tears, leaving skin primed for quenching grape pulp. "A lot of scrubs are made for oily skin," says Dr. Chiu. "This one ($35; sephora.com) is whipped and creamy, so it moiusturizers as it exfoliates. I don't know of any other like it."
Bioré Self Heating One Minute
After massaging in this dampened mask ($7; ulta.com) for just one minute, a pleasant warming sensation takesover. That’s how you know the charcoal is attracting dirt “like a vacuum,” says N.Y.C. dermatologist DebraJaliman. Rinse, and skin is left clear with a menthol tingle.
The 100 percent natural balm ($4; drugstore.com), made with beeswax and vitamin E, does wonders for restoring lips to a baby-soft smoothness. And where other sticks seem to make your lips crave more moisture, this no-nonsense version leaves them totally quenched.
Philosophy the Microdelivery
In this case, “scrub” is a bit of a misnomer, as there’s not a walnut shell, a microbead, or an apricot pit in sight. This pearly formula ($28; sephora.com) harnesses the power of apple amino acids and “gives you a soft exfoliation without being abrasive,” says Cambridge, Mass., dermatologist Ranella Hirsch.
If you’re going for that just-bitten look, a little of this bloodred liquid ($30; sephora.com) goes a long way. And the results are far from sinister, says Malouf, who blots the bottom lip with three dots, then asks her clients to press their lips together. “It never looks too heavy.”
Juice Beauty Green Apple Age Defy
When skin needs TLC, this cushiony cream ($45; juicebeauty.com) provides open arms with a trifecta of potent ingredients. Vegetable-based hyaluronic acid plumps, peptides firm, and a cocktail of fruit acids smooths. “It delivers just as well as any other product on the market,” says Mount Kisco, N.Y., dermatologist David Bank. In this case, it’s easy being green.
Nars Velvet Matte
Most women wisely take their time applying matte color, only to have it gunk up after their first latte. This easy-to-handle pencil ($26; sephora.com) makes application a cinch. And it stays. “You’d have to rub fried chicken all over your lips to get this off,” says Tasha Reiko Brown.
Colorescience Anti-Aging Serum
A newcomer on the anti-aging scene, this mineral-based serum ($150; colorescience.com) has quickly made waves with dermatologists.Peptides reduce fine lines, hyaluronic acid plumps, and minerals provide a flattering tint to even skin tone. “Women want to simplify,” says N.Y.C. dermatologist Marina Peredo. “This does it all.”
A spinning disc the size of a pencil eraser is coated with aluminum oxide crystals to slough away dulling dead skincells, while a light vacuum stimulates blood flow ($159; getpmd.com). Skin is left “noticeably smoother and softer,” says Dr. Melanie Palm. Dr. Jaliman adds that the buffing action “fades brown spots.”
“These glosses ($18; sephora.com) glisten and make lips look instantly fuller,” says Kimberly Bragalone. Hydrating shea, avocado, and murumuru butters plump, while vitamins A, C, and E play defense against environmental stressors.
Murad Skin Smoothing Polish
You’ll barely feel the beads in this polish ($30; sephora.com), but that doesn’t make them any less effective at clearing pores. Expect fewer blackheads and more mellowed blemishes since cinnamon extract “calms in flammation,” says Dr. Annie Chiu.
Tanda Zap Acne Spot Treatment Device
The blue light emitted from this affordable device ($37; walmart.com) is like kryptonite to P. acnes, the pesky bacteria responsible for most unsightly blemishes. Hold it to the affected zone for two minutes, then follow with your go-to topical. “It can really reduce a blemish and calm inflammation,” Dr. Palm says.
Gillette Fusion ProGlide
“Women really benefit from the innovations in men’s razors,” says D.C. dermatologist Noëlle Sherber. This guy has five paper-thin blades that glide safely over danger zones (ankles, knees) thanks to its swiveling head.
Serge Normant Dream Big Instant Volumizing Spray
Like a push-up bra for lackluster strands, this translucent blend of polymers and white lupine protein ($25; sergenormant.com) lifts, plumps, and perks. Even better, unlike most volumizers that have to go on sopping strands, this one is meant for dry ones.
20% off at sergenormant.com from 4/17 until 5/15; use code INSTYLE20
L’Oréal Paris Total Repair 5 Restoring
Raise your hand if you color your hair, dry it, or style it. That’s what we thought. “Most of my clients need to target a few different concerns—dryness, heat damage, split ends,” says Hawkins. This oil-and-silicone blend ($5 each; lorealparisusa.com) works to moisturize smooth cuticles in one nourishing formula.
Clarisonic Smart Profile
Sometimes a good thing gets even better. The latest version ($265; sephora.com) of the OG cleansing brush uses smart technology, shifting into targeted modes based on face position (gentle on cheeks, amplified on the forehead and nose). “It removes makeup and grime so much more effectively than manual cleansing ever could,” says Dr. Joshua Zeichner.
Dr. Dennis Gross Alpha Beta Glotion
First, glycolic and lactic acid gently exfoliate; next, caffeine tightens and hyaluronic acid hydrates; then willow-bark extract creates a smooth canvas for tanning agent DHA ($38; dgskincare.com). More requests? We didn’t think so.
20% off at dgskincare.com from 4/17 until 5/15; use code INSTYLE2015