Another reason to look forward to 2021.

By Erin Lukas
Nov 10, 2020 @ 3:51 pm
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Soon, you'll be able to go on an Ulta Beauty and Target run all at once.

The two retailers announced an epic partnership that will begin in 2021 on Nov. 10.

Ulta Beauty will open shops-in-shop in 100 Target locations nationwide, with intentions to scale over time.

Called Ulta Beauty at Target, the concept store will feature a curated selection of leading and emerging brands, both online and in Target stores. The shop-in-shop will mirror the look of Ulta Beauty stores and cover 1,000 square feet of retail space located next to Target's existing beauty aisles.

“This partnership is an amazing way to further reimagine guest experiences with a partner who shares our company values," Mary Dillion, CEO of Ulta Beauty, said in a statement. "We are thrilled to bring our beauty expertise, unparalleled assortment and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests.”

The partnership aims to elevate and enhance Target's product offerings for beauty customers, allowing for growth for both retailers, Brian Cornell, Target chairman and CEO shared.

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"In partnership with Ulta Beauty — a company that shares our deep guest focus — we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs," he said in a press release.

And with COVID-19 changing the way we shop in stores for the foreseeable future, this partnership makes it even easier to restock all of your favorite beauty products in a single trip.