Because they do what they say. They cleanse.
I'm a huge fan of the double cleanse method. In fact, I swear by it. But some days, you can't be bothered and you just want to get the job done. And when you do, you want a cleanser that will do the darn thing, in the words of the immortal genius that is Kevin G. These are our favorite no-fail cleansers that treat your face with the love it deserves and gets every stitch of the day off. *touchdown hands emoji*