Musicians have the Grammies and actors have the Oscars. For beauty products, earning a spot in InStyle’s coveted beauty awards is the industry pinnacle. With over 100 winners in 2016, these contenders are carefully chosen and vetted by the industry’s top experts—dermatologists, hair stylists, makeup artists, and manicurists. With a process that takes over six months, we begin sending out super detailed (and long!) surveys in October and then tally up the results. As our beauty closet begins to fill up, we interview our pros to find out why they really love these products and why they deserve some real estate in your makeup bag. When it comes to mascara, not all wands are created equal. According to our industry panel, the following three formulas coated lashes better than the rest.
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