11 Small Beauty Businesses InStyle Editors Are Supporting This Holiday Season

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GIFT GUIDE: Small Beauty Businesses
Courtesy/ Otherland

The holiday season is in full swing, and so are the promotional emails and push alerts about sales, deals, and big business bonanzas coming at us from every angle. And while we hate to miss out on a deal (especially when it comes with two-day shipping), there's something about supporting small businesses that's extra special this time of year. It feels like really using our money consciously to spread joy, not only to the people we're buying gifts for but to the ones we're buying gifts from, those entrepreneurs and upstarts for whom every sale counts.

If you want to shop small, we're here to help you discover some of our most beloved brands and products. From the most delicious-smelling candle to the haircare duo that will bring on eternal good hair days, there's something here for every beauty-lover on your list.

1. Ellis Brooklyn Fragrance

Verses Fragrance Layering Kit - Limited Edition

small businesses gift guide
Ellis Brooklyn

"Gifting fragrance can be tough because everyone has unique scent preferences. That's what makes this Ellis Brooklyn set ingenious," says InStyle.com's Beauty Editor, Erin Lukas. "It comes with the brand's three best-selling scents (Myth, Rose, Fawn), along with three single notes (Palo Santo, Tonka, Patchouli) so you can mix and match to create your own individual fragrance."

2. Native SPA Body Care

Nativa Spa Quinoa Firming Body Lotion

small businesses beauty gift guide
Nativa Spa

Nativa SPA is a small Brazilian-owned brand that highlights the ultra-moisturizing and firming benefits of topical quinoa. "The body lotion is my favorite product because of its super buttery and hydrating formula that smells better than anything I've ever tried," says Genesis Rivas, a beauty writer for InStyle.com. "The scent is warm, floral, and has a hint of vanilla."

3. Otherland Candle

Otherland Pomander Woods Candle

gift guide small businesses

With over 55 hours of burn time and a vegan and cruelty-free formula, it's impossible not to love Otherland. The brand's limited-edition holiday collection — Adorned — includes this warm-smelling candle with notes of toasted cloves, honeybell orange, and dark mahogany. It's the perfect candle for anyone who loves scents that feel both elevated and warm.

4. Chillhouse Instant Manicure

Chillhouse Chill Tips in That 70's Chill

chillhouse small businesses gift guide

No time, no problem. These reusable press-on nails make manicures easy and fun. They're available in a slew of fun designs, such as this retro-inspired one. Buy them individually or indulge in a bundle of three to play with different trends.

5. Ceremonia Haircare

Ceremonia Guava Rescue & Repair Kit

gift guide small beauty business

This WOC-owned clean hair brand stays true to its Latinx roots by using traditionally Latin American ingredients, such as chia seed oil and blue agave extract in all its products. This duo features guava, an antioxidant-rich superfruit that nourishes and protects hair from free radicals, and each product smells refreshingly sweet, too.

6. Onå New York Skin Care

Onå New York Hydrating Cream

small businesses gift guide
Onå New York

This female-founded brand is all about combining Russian beauty rituals with clean ingredients and sustainable packing for a relaxing skincare experience that does good for you and the planet. "This hydrating cream is an indulgent moisturizer formulated with hyaluronic acid, aloe vera, camellia oil, and vitamins to hydrate the skin and keep it looking radiant," says Rivas. "The texture is soft like silk and intensely hydrating without feeling too heavy or sticky on the skin."

7. Nopalera Soap

Flor de Mayo Cactus Soap

small businesses gift guide

We love a good Latinx-owned beauty brand, and this one takes it a step further by paying homage to the cactus native to Mexico — the nopal. Rich in hydrating and nourishing properties, each soap is also made in small batches with a cruelty-free and vegan formula.

8. Golde Face Masks

Golde Superfood Masks Kit

small businesses gift guide golde

Give your skin a reset with these two masks. "The weird week between Christmas and New Year's tends to feel like one long day, which makes it the ideal time to indulge in some self-care, like a face mask. These powder formulas by Golde are packed with superfood ingredients to brighten and detoxify skin, and kind of like cooking — except these are two recipes that are impossible to mess up," says Lukas.

9. Topicals Sensitive-Skin Saviors

Topicals Duo Bundle

gift guide topicals duo

This Black-owned brand was created to change the way consumers think about flare-ups by addressing people with chronic skin conditions, such as eczema, and talking to them about their skin in an uplifting way while also providing them with effective skincare. This duo includes its best-selling brightening and clearing gel-like serum and its hydrating overnight mask that reduces hyperpigmentation.

10. Freck Minimal Makeup Set

Freck The Treat Bundle

small businesses gift guide
Freck Beauty

If you grew up envious of your freckled friends, or know someone who can relate, then this is the perfect gift. The set includes Freck's best-selling faux freckle applicator, its liquid blush, and its newly launched highlighter. Pick from any of the given blush shades and three highlighters to customize the gift for anyone on your list.

11. Ameōn Skin Glow Cubes

Ameōn Skin Glow Manifesto

small businesses gift guide

Inspired by the founder's radiation treatment, Ameōn's skincare cubes replicate the effects of cryotherapy to give skin a glow boost and tightening effect. To use, put the cubes in the freezer at least three hours before applying, then wrap one in a gauze provided with the products, and gently run it over cleansed skin.

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