Vanessa Williams Is Repping Proactiv Again, But With a Twist
This is a first for the brand.
You'd never know it consider the woman positively glows on the red carpet, but Vanessa Williams struggled with acne issues for years before finding her perfect skincare regimen in Proactiv. She even became a spokesperson for the brand in 2002. Fourteen years later, the actress is back to share her love for the acne-fighting products, but this time she's bringing her daughter Sasha Fox along for the ride.
For the first time in Proactiv's' history, they have a tag-team duo singing their praises, and they couldn't have chosen a better pair. Fox, who struggled with acne just like her mom, learned from Williams's skin-care regimen and adopted the products for her own use. "People noticed a difference about the way I present myself. I always tell them that it's because of proactiv," Fox said in a statement. "When someone compliments me on my skin, I know that the time and effort I put into taking care of my acne has paid off. It makes me feel really, really good about myself."
Expect to see Fox and Williams's mother-daughter campaign roll out with those classic Proactiv commercials the brand is known for, opening up the lines of communication between parents and kids about how to deal with acne.