This Fast-Acting Cream Targets 6 Types of Eye Wrinkles — and It's 50% Off Right Now

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Shiseido Benefiance Wrinkle Eye Cream
Photo: Courtesy/InStyle

Ulta Beauty knows how to throw a good party, and their current celebration is not to be missed. The retailer's Love Your Skin Event runs now through the 22nd, and offers 50 percent off a wide selection of skincare products from brands like Origins, Clarins, Dermaflash, Kate Somerville, Kopari Beauty, and more. The deals last for 24 hours before a new lineup takes their place, so you'll want to move fast. We'd recommend starting with the popular Shiseido Benefiance Wrinkle Smoothing Eye Cream, which is down to $32 today.

The anti-aging cream rapidly corrects six types of eye wrinkles, including crows feet, corner crinkles, under-eye lines, lid creases, and wrinkles between the brows. Its key ingredients waste no time on getting to work; ReNeura Technology+, the brand's potent mix of natsume and active response powder ashitaba, alongside Kombu-Bounce Complex, a nutrient-rich blend of green, brown, and red algae, soften and smooth mature skin immediately upon contact. Chlorella, peptides, and gambir and turmeric extracts also play a role in preventing future fine lines and crepey skin from forming.

Shiseido’s Wrinkle Smoothing Eye Cream

Shop now: $32 (Originally $64);

The fast-acting formula aims to correct wrinkles within a week's time, though first-time users say they instantly became life-long devotees after witnessing results from one use. Unsurprisingly, the eye cream has specifically won over mature shoppers; one person has been relying on the product since receiving a sample 20 years ago, while a separate 60 year-old reviewer credits it for looking like they are in their 40s. Another deemed it their favorite Shiseido product, writing that "at 66 years young my eyes literally have zero lines."

"After one use I within minutes started seeing fine lines being reduced," said a fourth. "Might I add, I work in the skincare industry where I have every possible cream and serum at my disposal, but Shiseido Benefiance Eye [cream] is my holy grail."

Another reviewer saw results beyond anti-aging. "I've only been using this for about five days but I love it already," they wrote. "It doesn't give me any milia, gives me a great smooth hydrated canvas for any makeup (I have dry under eyes and my concealer was looking very dry and icky), and has already brightened my dark circles! Nothing else has given me any brightness, especially this fast!"

Shop the Shiseido Benefiance Wrinkle Smoothing Eye Cream while it's 50 percent off during Ulta's Love Your Skin Event. But hurry — this discount won't be here tomorrow.

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