Beauty Skincare This $24 Serum Diminishes Fine Lines and Wrinkles in a Week, According to Shoppers They’re calling it the “fountain of youth.” By Maya Gandara Maya Gandara Maya Gandara is an Ecommerce Writer covering beauty, fashion, and lifestyle at Meredith. When not testing the latest buzzy skincare, you can find her shooting film photography around Brooklyn or cozying up with a good novel. InStyle's editorial guidelines Published on April 29, 2021 @ 04:32PM Pin Share Tweet Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. Photo: Courtesy What everyone really needs in their skincare routine is an affordable tried and true anti-aging formula. And according to reviewers of all ages, the No7 Lift & Luminate Triple Action Serum is the way to go — the drugstore staple is an "everyday essential" for correcting fine lines and wrinkles, dullness, uneven skin tone, redness, and age spots. To sweeten the deal even further, Ulta just marked the crowd favorite down to $24. So what's got everyone purchasing multiple tubes? The serum's formula contains the British brand's proprietary anti-wrinkle peptide technology, alongside an equally beneficial vitamin C brightening complex, a hyaluronic acid firming complex, and last but not least, wrinkle-smoothing retinol. Together, the ingredients target pigmentation and sagging skin and boosts the complexion's cell renewal process for a more youthful-looking appearance. Courtesy Shop now: $24 (Originally $34); ulta.com "I feel younger and prettier," wrote one person. "I'm absolutely shining here. I totally feel like I found the fountain of youth. I think this is the product for every woman looking for a serum that will lift without going to a surgeon." This $20 Vitamin C Powder Transforms Your Serums and Creams Into Anti-Aging Powerhouses Other shoppers say the texture doesn't feel greasy on their skin, instead creating a silky-smooth canvas for makeup. And despite the inclusion of retinol, many dedicated users notice little to no irritation, redness, or breakouts — in fact, several reviewers say it's worked wonders on their dry skin. "I have only been using the Lift and Luminate Triple Action Serum for about a week, but I can already tell a difference," shared a customer. "The serum has a pleasant floral smell and glides on so smoothly. It doesn't take much to cover my face and neck. The serum rubs in easily and leaves my skin feeling silky. At 40, I am getting lines around my eyes and forehead, as well as my neck. Since using the product as part of both my morning and nightly routine, I can already see the lines starting to diminish." The anti-aging serum is on sale for $24 at Ulta, but there's no telling for how long. Shop More InStyle-Approved Picks The Cozy $49 Cashmere Top Kendall Jenner Wears Has Sold Out Twice This Week — but It’s Back in Stock Now I Tried the Famous Lipstick Amal Clooney Wears, and It Definitely Makes My Lips Look Fuller Supermodels Are Making a Case for Wearing These Classic $60 Sneakers All Spring