This $24 Serum Transforms Wrinkles and Dark Spots in Under a Week, According to Shoppers

This $24 Serum Diminishes Fine Lines and Wrinkles in a Week, According to Shoppers

They’re calling it the “fountain of youth.”
By Maya Gandara
Apr 29, 2021 @ 4:32 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

What everyone really needs in their skincare routine is an affordable tried and true anti-aging formula. And according to reviewers of all ages, the No7 Lift & Luminate Triple Action Serum is the way to go — the drugstore staple is an "everyday essential" for correcting fine lines and wrinkles, dullness, uneven skin tone, redness, and age spots. To sweeten the deal even further, Ulta just marked the crowd favorite down to $24. 

So what's got everyone purchasing multiple tubes? The serum's formula contains the British brand's proprietary anti-wrinkle peptide technology, alongside an equally beneficial vitamin C brightening complex, a hyaluronic acid firming complex, and last but not least, wrinkle-smoothing retinol. Together, the ingredients target pigmentation and sagging skin and boosts the complexion's cell renewal process for a more youthful-looking appearance. 

No7 Lift & Luminate Triple Action Serum
Credit: Courtesy

Shop now: $24 (Originally $34); ulta.com

"I feel younger and prettier," wrote one person. "I'm absolutely shining here. I totally feel like I found the fountain of youth. I think this is the product for every woman looking for a serum that will lift without going to a surgeon."

Other shoppers say the texture doesn't feel greasy on their skin, instead creating a silky-smooth canvas for makeup. And despite the inclusion of retinol, many dedicated users notice little to no irritation, redness, or breakouts — in fact, several reviewers say it's worked wonders on their dry skin. 

"I have only been using the Lift and Luminate Triple Action Serum for about a week, but I can already tell a difference," shared a customer. "The serum has a pleasant floral smell and glides on so smoothly. It doesn't take much to cover my face and neck. The serum rubs in easily and leaves my skin feeling silky. At 40, I am getting lines around my eyes and forehead, as well as my neck. Since using the product as part of both my morning and nightly routine, I can already see the lines starting to diminish."

The anti-aging serum is on sale for $24 at Ulta, but there's no telling for how long.