Beauty Skincare This Anti-Aging Eye Cream Is So Good, Shoppers Call It a 'Magic Wrinkle Eraser' It’s only $17. By Caroline Harris Caroline Harris Caroline Harris is San Francisco-based writer, editor, and environmental activist. She currently is an Editorial Associate at the San Francisco Museum of Modern Art. InStyle's editorial guidelines Published on January 15, 2021 @ 04:46PM Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Courtesy When a skincare product can win over even the pickiest, most jaded customers, you know it's the real deal. And one under-$20 anti-aging eye cream has done just that, turning skeptics into believers with its targeted treatment for improving the appearance of fine lines and wrinkles. The $17 Neutrogena Rapid Wrinkle Repair Eye Cream lives up to its name, with over 4,800 perfect ratings celebrating how effectively it brightens and rejuvenates the undereye area. Amazon shoppers say the cream provides results in as little as one week, calling it a "magic wrinkle eraser" and "the fountain of youth in a little tube." People who were "skeptical" before trying the product admit that they were pleasantly surprised, with one former cynic saying, "The fine lines and beginnings of crow's feet at the corners of my eyes are completely gone, and the lines under my eyes are tremendously reduced." Twenty years of research went into refining the retinol eye cream, which is designed to reduce the look of undereye bags and crow's feet over time. Quick results come from the anti-aging product's blend of retinol SA, hyaluronic acid, and glucose complex, which works to moisturize, plump, and even out the undereye area for smoother, younger-looking skin. Courtesy Shop now: $17 (originally $20); amazon.com Amazon shoppers love how the cream tackles drooping eyelids, puffiness, and wrinkles, which helps them look (and feel) younger. They consider the cream an antidote to dull, tired skin from sleep deprivation and stress. And for many, the cream is a welcome relief after shelling out too much money for luxury skincare products that don't work. "I have tried all the expensive products looking for the perfect one, and I'm so glad I'm done looking," a five-star reviewer wrote. "I could make a living selling this gold that makes my fine lines magically disappear." The best-selling eye cream is easy to incorporate into a daily skincare routine. After cleansing, gently pat a small amount of the cream onto your entire eye area until it's absorbed. Because it has a lightweight, non-greasy consistency, you can follow it up with your usual moisturizer and makeup. What's more, it's fragrance-free and gentle enough for sensitive skin. New moms, stressed-out students, and members of the 65+ crowd are united in their love of this retinol cream, and for $17, you can join the ever-expanding fan club. Shop the Neutrogena Rapid Wrinkle Repair Eye Cream at Amazon.