It’s sold out five times and has over 5,000 five-star reviews.

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Glow Maker Serum
Credit: maeloveskincare/Instagram

Even if you’re a novice when it comes to the plethora of skincare products on the market today, you’ve likely heard of vitamin C serums. These products are an essential in many people’s skincare routines thanks to their ability to brighten and even skin tone while hydrating and preventing future wrinkles. While some are quite expensive, others, like Maelove’s Glow Maker, are as affordable as they are effective.

Known in the internet beauty-junkie world as a dupe for SkinCeutical’s far pricer C E Ferulic serum, the Glow Maker costs just $28 and contains many of the same ingredients as SkinCeutical’s $166 product. Both serums contain key ingredients like vitamin C, vitamin E, and ferulic acid, which work to brighten and protect skin.

The Glow Maker also contains hyaluronic acid for hydration and a blend of grape, aloe, orange, and magnolia to nourish the skin. Despite these botanical ingredients, the serum doesn’t have much of a fragrance. The oil and gluten-free formula is lightweight, and just a few drops of it will do the trick. Simply apply the quickly absorbing serum to freshly cleansed skin in the morning and before bed for best results.

Vitamin C Facial Serum with Ferulic Acid Glow Maker
Credit: Courtesy

Shop now: $28;

The product has sold out a whopping five times and has garnered over 5,000 five-star reviews, so you know it’s the real deal. Customers say it improves complexion without causing breakouts, adding that the price can’t be beat.

“I love that it’s so affordable compared to other vitamin C serums out there,” one shopper wrote. “It absorbs really quickly, and, to me, there’s no bad scent. [It also] helped lighten up some acne scars.”

Another said it works “exactly as advertised,” noting that it helps fade hyperpigmentation and brighten overall skin tone and texture.

It comes as no surprise that Maelove’s serum boasts so many of the same ingredients and benefits as more expensive brands. Its founders studied clinical research, consulted chemists, dermatologists, and plastic surgeons, and analyzed millions of online product reviews in order to create the best possible formulas that work for all skin types, according to the brand’s website. To that end, the startup is able to keep prices low despite working with the same cosmetic labs that manufacture products for luxury skincare brands thanks to its direct-to-consumer model.

The wildly popular Glow Maker antioxidant serum is currently back in stock. Order a bottle while you still can to see if it lives up to the hype.