This Drugstore Face Wash Sells Every 2 Seconds
If there’s one thing we know about drugstore cleansers, it’s that they’re seriously beloved — Cetaphil and Cerave seem to hold a major part in practically everybody’s skincare routine. But there’s a not-so-new brand on the block that’s gaining some major popularity.
La Roche-Posay is a French skincare brand (recently bought by L'Oréal) that’s known for its wide range of gentle and effective cleansers. Among the most popular: the Double Repair Hydrating Cleanser. It’s so in-demand that one of these cleansers sells every two seconds. We did the math and that means nearly 2,000 people buy this cleanser every hour. Now, even if you’re a skeptic out there, these stats have got to pique your interest. But wait — there’s more.
Unlike other skincare brands, La Roche-Posay formulates its products for the skin’s barrier and its microbiome (many cleansers focus just on the barrier). This effort is made to ensure your skin will clean without stripping any essential, naturally produced oils, or disrupting its pH levels. What’s more, it took six years and 10 clinical studies to develop the La Roche-Posay products we see on shelves today. If only our dating-app suitors had that level of commitment.
The hydrating cleanser is creamy and light, which is perfect for sensitive skin (or for those who like to double-cleanse, but hate stripping their skin of its natural moisture). Along with this cleanser, La Roche-Posay also has a foaming formula specific to oily skin — foam cleansers have historically been backed by dermatologists for effectively trumping excess oil, while aiding treatment to acne-prone skin. Combined with the hydrating cleanser, these two products combined sell every. single. second.
Now here’s where your other drugstore skincare products might start running for the hills: Sales for these La Roche-Posay products have increased by up to 53 percent in the past year, according to the brand. That’s some BTS-level pandamonium right there. For those who want their cleanser to focus entirely on acne treatment, another popular option is La Roche’s medicated gel cleanser with salicylic acid (which sells every two minutes) and the Effaclar Purifying gel. We know that you’re not supposed to do something just because it’s popular, but when it comes to skincare, following the products that 2,000 people get behind every hour is a pretty safe and sure bet. Shop the popular La Roche-Posay products below:
Shop now: $8, amazon.com