Google searches for it are up 954 percent.

By Eva Thomas
Updated May 12, 2020 @ 9:00 pm
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Let’s just say it’s been a stressful six-plus weeks. With so much uncertainty and worrying about the state of the world right now (to which one can really only let out a loooong sigh), it’s natural that this stress and worry is wreaking havoc on us. Breaking out? So is the rest of the internet. Spotting more grays than usual? It’s possible, and not just because your usual hair salon is closed. Seeing more fine lines crop up? You’re not alone. Or, well, at least that’s what we’re gathering from some recent shopping data.

Search habits have been a telltale sign of what people are getting into behind closed doors — and self-care essentials like manicure kits, detoxifying masks, and moisturizing, anti-aging serums are experiencing a huge spike in both sales and searches. In fact, one cult-favorite, wrinkle-fighting beauty staple has seen a 954 percent increase in searches this past month. Translation: It’s flying off the shelves.

The anti-aging market is highly saturated, but according to Google Insights, Kate Somerville’s Wrinkle Warrior 2-in-1 Plumping Moisturizer and Serum is one of the most coveted of all right now. The short: It’s a serum-moisturizer hybrid that instantly plumps skin while working to stave off crows feet, fine lines, and deep wrinkles.

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The long: The two-in-one skincare hero is packed with nourishing, anti-aging ingredients like hyaluronic acid that moisturizes and reduces the appearance of fine lines, amino acids that maintain the skin’s hydration and texture for a supple, healthy appearance, and zanthalene bungeanum fruit extract that works to visibly reduce the appearance of wrinkles almost immediately. What’s more, it’s lightweight in texture and absorbs quickly, creating the appearance of smooth, firm skin that allows for a more flawless makeup application.

There’s a reason the Kate Somerville Wrinkle Warrior serum has been many a beauty obsessive’s go-to wrinkle-fighting product. It’s just so effective — and it seems trusty and effective is exactly what everyone needs right now.