Beauty Skincare Hailey Bieber Is Launching A Beauty Brand Named Rhode Here's what we know so far. By Erin Lukas Erin Lukas Instagram Twitter Erin is a Brooklyn-based beauty editor and has been with InStyle since 2016. She covers all facets of beauty for the site. InStyle's editorial guidelines Published on February 2, 2021 @ 05:37PM Pin Share Tweet Email Hailey Bieber is the latest celebrity getting ready to launch their own beauty brand. As reported by TMZ, the model filed a trademark for Rhode, a beauty and wellness line. According to the legal documents, the brand will be used to market "wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare." Rhode is Hailey's middle name, which might seem like she's taking a step after Justin, who uses his middle name, Drew, for his clothing brand. But in reality, Hailey had to scrap her previous trademark for "Bieber Beauty" in 2019, because Justin already owns it. Hailey Bieber's Beauty Trademark Application Was Rejected Because of Justin haileybieber/Instagram Rhode wouldn't be Bieber's first foray into the beauty space. She's previously released a makeup collection with Australian makeup brand Model co. and served as the ambassador of L'Oréal Professionnel. Currently, she's is the face of bareMinerals. Stay tuned to this space for updates on Rhode beauty.