Good Light Is a New Inclusive Skincare Brand Made for Everyone
When David Yi founded men's beauty website Very Good Light in 2016, he wanted to create an online space that redefines masculinity. Five years later, Yi is continuing to push the binary boundaries of the beauty industry with Good Light, a gender-inclusive skincare line.
"I never felt represented or a part of the beauty industry because here's someone who likes to shave and do grooming and beard oils, but I also love sheet masks and putting on makeup." Yi tells InStyle over Zoom. "In 2016, I felt like we were still stuck in the idea of men or masc-intentifying folks having to be a certain way and use certain products, and women or femme-identifying folks having their own products. None of the beauty aisles represent me. They're either hyper masculine or hyper feminine and I never felt like I belonged in any beauty aisle. So, I started Very Good Light with the mission to redefine masculinity."
Yi partnered with Michael Engert, Supergoop's former head of direct to consumer on Good Light, and took feedback from the Very Good Light community in consideration when creating the line. After two years of research and formula development, the brand is launching with a trio of products: Cosmic Dew Water Cleanser, Moon Glow Milky Toning Lotion, and We Come in Peace Probiotic Serum.
"Growing up in Colorado Springs, Co., I felt like I was always so alone being the only Asian kid. I never wanted young people to feel this way, so I wanted this to be a dedication of my life's work as a journalist to tell stories that weren't being told," Yi says. "I always had in mind that I wanted to create a beauty brand so people can feel empowered and part of the beauty industry and a community."
Good Light is vegan, cruelty-free, and formulated without any of the 1,300 banned ingredients from the European Union. The products are available direct-to-consumer at goodlight.world.
All three product formulas are designed with all skin types in mind, and are anti-inflammatory and pH-balanced to help hydrate, soothe, protect, and calm skin. When used together, Good Light's lineup will help promote the skin barrier function.
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Ahead, a complete breakdown of Good Light's first three products.
Cosmic Dew Water Cleanser
This gel-to-foam cleanser doesn't just get rid of the dirt and excess oil living rent free on your face. A blend of hydrating ingredients (including hyaluronic acid and glycerin), plus a prebiotic from plant sugars work to moisturize and support the skin's microbiome so you're left with an otherworldly glow.
To shop: $18; goodlight.world
Moon Glow Milky Toning Lotion
Not your average exfoliating toner, Good Light has made a creamy lotion that exfoliates, hydrates, and smooths skin. On top of natural AHA acids for chemical exfoliation, there are ceramides in the formula to hydrate and strengthen the skin barrier and meadowfoam seed oil to reduce inflammation.
To shop: $22; goodlight.world
We Come in Peace Probiotic Serum
Another one that's good for your skin barrier, Good Light's probiotic serum is powered by soothing blue tansy, microbiome-strengthening probiotic, bakuchiol for cell turnover, as well as carrot and moringa seeds for hydration. To sum it up: if you're looking for a calming, moisturizing, protective serum, your search ends here.
To shop: $24; goodlight.world