The Best Skincare Routine for Women In Their 40s, According to Dermatologists

Spoiler: Stronger products don't always equal better.

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more.

Asian woman looking at her skin in the mirror
Photo: Getty Images

Whether you love to indulge in a 13-step skincare regimen or prefer a minimal routine, the products you use are likely to change nearly every time you enter the next decade of life — and that goes for your 40s, too.

When women hit 40, the descriptors used for skin suddenly switch from preventative to negative. Words like "sagging," "dull," "hollow," and "wrinkly" are commonly used to market skincare to women in this age group. But the reality is, signs of aging are marks of life experiences that younger generations aren't in on — yet.

These skin-related changes are largely due in part to perimenopause, the years leading up to menopause where estrogen hormones start to drop off, which causes the skin to become thinner and lose elasticity. Reduced collagen production is a factor as well.

Your 40s are also the time when years of unprotected sun exposure may start to catch up with you.

"If your skin has not been protected, significant dyspigmentation (sunspots, seborrheic keratoses, melasma) may appear, and in those truly indulgent in sun rays, precancerous spots called actinic keratoses, wrinkles, and textural changes may appear," says Dr. Melanie Palm, board-certified dermatologist and founder of Art of Skin MD in San Diego, CA.

Whether you want to switch up your routine to address fine lines that have gotten deeper, target uneven skin tone, or boost hydration, the right skincare routine is whatever products make you feel good about your skin at this stage of your life.

To help guide you in finding the best skincare routine, we spoke with Dr. Palm and Dr. Corey L. Hartman, founder of Skin Wellness Dermatology in Birmingham, AL, for their expert tips.

Your Morning Routine

Every good skincare routine starts with washing your face. Dr. Palm recommends using a cleanser that offers gentle exfoliation and anti-aging benefits — think AHA acids, plant-derived enzymes, or even fermented ingredients.


We're fans of Kinship's Naked Papaya Gentle Enzyme Cleanser, a gentle foaming cleanser infused with plant-based brightening enzymes and skin barrier-supporting ingredients.

A pink bottle of gentle enzyme cleanser

To shop: $23;


Next, both dermatologists agree that using a specific serum is an important step. "An antioxidant serum containing a cocktail of vitamins — most popular are vitamin C, vitamin E, ferulic acid, resveratrol, and niacinamide — helps to guard against free radical development that causes degradation of precious collagen," Dr. Hartman explains.

Skinceuticals C E Ferulic is the gold standard of antioxidant serums. This formula is often recommended by dermatologists and beauty editors alike because it contains vitamins C, E, and ferulic acid to protect against environmental damage caused by free radicals. The multitasking serum also treats signs of aging and photodamage such as fine lines, wrinkles, and hyperpigmentation.

A bottle of SkinCeuticals serum for anti-aging

To shop: $169;

Epi.logic Master Plan Collagen Renew Growth Factor Serum is a physician-created formula that includes peptides, human stem cell-derived epidermal growth factors, hyaluronic acid to repair and promote cell turnover to reduce fine lines and wrinkles, enhance collagen production for firmness, and help maintain skin's hydration.

A black bottle of epi logic collagen serum

To shop: $210;


As for moisturizers, look for a formula that contains hydrating ingredients like ceramides, hyaluronic acid, squalane, and glycerin. These formulas will replenish skin and lock in hydration for the day. La Roche-Posay Toleraine Double Repair Face Moisturizer is a non-greasy formula with glycerin, niacinamide, and ceramides to hydrate and soothe all skin types.

A small white tube of La Roche-Posay toleraine face moisturizer

To shop: $20;

Eye Cream

A good eye cream that depuffs and hydrates the eye area, and a collagen-boosting product like a TriHex peptide cream or growth factor serum are also great additions to a morning skincare routine.

A bottle of Alastin restorative eye cream

To shop: $90;


Sunscreen is the final and most important step in every morning skincare routine. Both MDs recommend a mineral SPF with zinc oxide and antioxidants to support protection against environmental pollution.

"A good skincare regimen means absolutely nothing without a broad-spectrum sunscreen, preferably mineral-based, physical containing zinc oxide or titanium dioxide," says Dr. Hartman. "Add a tint to ensure that iron oxides are included to protect against high energy visible (blue) light."

EltaMD UV Daily Tinted Broad-Spectrum SPF 40 is an award-winning sunscreen with zinc oxide. In addition to protecting against UV/UVB rays, the formula also doubles as a lightweight moisturizer.

A bottle of elta MD tinted SPF 40

To shop: $35;

Your Evening Routine

Makeup Remover

While morning skincare routines focus on protection, nighttime routines are all about repair and renewal. So firstly, it's important to remove any makeup you're wearing. Dr. Hartman likes micellar water or alcohol-free toner.

Garnier Skin Active Micellar Cleansing Water is an affordable drugstore buy that simultaneously removes makeup and cleanses skin — even waterproof makeup.

A clear bottle of Garnier SkinActive micellar cleansing water

To shop: $11;


Dr. Palm recommends exfoliating with a gommage, a product that combines gentle chemical and physical exfoliation, after cleansing. "A good cleanser followed by a gommage is my go-to for skin in my 40s," she says. "Gommages gently exfoliate the skin without a chemical or physical irritant."

And don't let the word "peel" in Odacité's Bioactive Rose Gommage fool you. This mild gel can be used as a traditional exfoliating mask. Apply a thin layer to the face, and roll it off under your fingers right before it's fully dry. You'll be able to see the product falling away.

A small tub of Odacité's Bioactive Rose Gommage exfoliating peel

To shop: $62;


Retinol is the star active ingredient of nighttime skincare routines. "The holy grail ingredient is retinol which helps regulate exfoliation, prevent acne breakouts, smooth the skin's surface, and even out discoloration," says Dr. Hartman.

L'Oréal Paris Derm Intensives Night Serum With 0.3% Retinol is another drugstore buy that would cover your retinol needs. It contains the most potent form of the ingredient and works on deep wrinkles.

Dr. Palm recommends boosting prescription retinoid creams with a bakuchiol product, an Asian botanical rich in vitamin A. "The plant and seeds are used in skincare and up-regulate retinol receptors and can enhance retinoid effects while decreasing redness and irritancy," she explains.

A blue bottle of Loreal Paris retinol night serum

To shop: $40:


Moisturizer is an important last step to replenishing skin and reinforcing the skin barrier. "Choose one rich in emollients, but with active ingredients to encourage skin repair – again peptides and growth factors are a good choice," says Dr. Palm.

Drunk Elephant's Protini Polypeptide Cream is a rich (but not too greasy) moisturizer formulated with a blend of nine peptides, growth factors, and amino acids to improve the skin's texture and tone on top of adding hydration.

A small tub of Drunk Elephant polypeptide creme moisturizer

To shop: $68;


Based on your skin type, opt for a hydrating or clarifying face mask once a week. "The former for dry skin types that are prone to irritation and the latter for oily skin that deals with acne," says Dr. Hartman.

The formula you choose can also vary based on the season. "During winter, a hydrating weekly mask is great for parched skin that is aggravated by plunging temperatures and humidity levels," Dr. Palm suggests. She says many formulas can be rubbed down to the neck and left on overnight for extra hydration.

On sunny days, try a brightening mask. "Topical agents such as tranexamic acid, vitamin C, E, mushroom extract, azelaic acid, or arbutin would be great hero ingredients to be on the lookout for when selecting the right mask," says Dr. Palm.

As for devices, both dermatologists recommend a microcurrent device. Just know that if you do opt to try one, it takes consistent use to see results. "I do caution patients that consistency is needed," Dr. Palm shares. "These devices can be helpful, but it requires incorporating a few minutes of use nightly into your skincare routine, which is sometimes hard to do when balancing professional and family responsibilities."

NuFace is by far the most popular microcurrent device on the market. The Trinity Facial Toning Device stimulates the surface of the skin with microcurrents to improve the face's contour, firmness, and smooth fine lines and wrinkles.

A tube gel primer and a NuFace toning device

To shop: $339;

VIDEO: When You Apply Sunscreen in Your Skincare Routine Actually Matters A Lot

And Keep in Mind, Stronger Isn't Always Better

It's a common misconception that the deeper the forehead line, the stronger the product needs to be in order to see results -- that's not always the case.

"The titration of certain ingredients should always be guided solely by skin type, concern, and goals," says Dr. Hartman. "There are no prizes for using a stronger retinoid if your skin is responding well to lower strength retinol. In fact, unnecessary inflammation can be counterproductive since inflammation has been linked to premature aging, wrinkles, and lines."

If you're interested in increasing the potency of your products because you're experiencing a plateau in results or have new skin goals, just make sure to discuss your options with a dermatologist first.

Related Articles