It involves puppies.

By Tamim Alnuweiri
Updated May 04, 2016 @ 6:50 am
attends the ONE Campaign and (RED)’s concert at Carnegie Hall to mark World made in the fights against extreme poverty and HIV/AIDS and to honor the extraordinary leaders, dedicated activists, and passionate partners who have made that progress possible
Credit: Dave Kotinsky

Urban Decay is having a major moment — yesterday they announced their new 100 shade Vice lipstick line, and then they followed with the unveiling of their video ad starring Ruby Rose. Urban Decay had previously shared some photo ads featuring Ruby, but yesterday, as part of their #LipstickIsMyVice campaign they shared their first Ruby-heavy video ad on their Instagram.

Ruby does three things in the ad (things we assume she does a lot irl) — she boxes, plays with puppies, and applies a ton of lipstick. The video has a sold on a couple of things, mainly a couple of shades of the lipsticks (obviously) — we're DYING to rock that deep red shade and that lilac purple too (AND countless others, as well, but we don't have time to get into that). But also — can we talk about Ruby Rose's hair? Trying that braids and lipstick look during my next workout class FOR SURE (listen, if it works for Ruby...)