By Erin Lukas
Updated Dec 14, 2016 @ 1:15 pm
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Courtesy Glossier

Some people avoid flying and spiders, I'm afraid of red lipstick. A handful of my co-workers and friends swear by the crimson shade’s witchcraft that makes you feel polished when you’re running late in an Uber to the function or need a pick-me-up on a less than stellar day. But for me, a slick of red is the equivalent of wearing a scratchy wool sweater: I’m always conscious it’s on my lips and paranoid that the color’s migrated onto my skin or teeth.

There are a bunch of red lipsticks I’ve tried on and could cope with wearing, but I’ve never felt the ride-or-die connection to a single tube like the moment I swiped on Glossier’s Generation G Sheer Matte Lipstick in Zip ($18; glossier.com). Sheer and matte might seem like a makeup contradiction, but one coat of the color proves that there’s really no better way to describe the soft wash of buildable color it leaves on your lips.

Usually bold shades—especially of the matte variety—are praised for their staying power, but what I love about Glossier’s formula is how it looks when wears off. The shade starts off pigmented but as it settles in and you make it through the day’s coffees, it wears off evenly rendering scheduled touch-ups unnecessary. Basically the tube gives me the effortless popsicle-stained effect I’ve always dreamed of finding in a lipstick, but no previous formula ever quite lived up to my fantasy.

Consider my status as a red lip convert proof that you should never say never to a makeup shade. 7 Drugstore Liquid Matte Lipsticks Just as Good as Designer

Image zoom Maybelline Color Sensational Vivid Matte Liquid Lip Color In Rebel Red

No lip color screams glamour quite like a red matte lip. Channel your inner-Marilyn with Maybelline's crimson shade. courtesy

Image zoom Milani Amore Mattes Crème In Covet

If you’re looking for a liquid matte that won’t budge through your morning coffee to your after-work happy hour glass of wine, Milani’s formula your best bet. Consider this copper-speckled brown shade the ultimate ‘90s beauty throwback. courtesy

Image zoom Revlon Ultra HD Matte Lipcolor In Addition

A rich berry lip is synonymous with fall and a look that will flatter a variety of skin tones. But the best part of this tube? It offers the same velvety high-impact finish as its designer competitors at a fraction of their sticker prices. courtesy

Image zoom L'Oreal Paris Infallible Pro-Matte Gloss In Statement Nude

Don't let the "gloss" in its name fool you, there's no shine in the finish of this L'Oreal liquid lipstick. Pair the cool nude shade with a smoky eye, or swipe it on when you want to chanel your inner-Spice Girl. courtesy

Image zoom Wet N Wild Megalast Liquid Lip Color In Coral Me Bad

Not quite red, not quite orange, this flattering coral liquid matte will warm up even the dullest of winter complexions. courtesy

Image zoom L.A. Girl Matte Pigment Lipgloss In Timeless

We can't decide what we like better—the insane color payoff of L.A. Girl’s 16 long-wearing shades like this petal pink hue or that each shade rings in around the same price as your morning latte. courtesy

Image zoom NYX Cosmetics Liquid Suede Cream Lipstick In Run The World

A violet lip is the happy medium between your sunny summer and deep winter lipsticks—and a foolproof way to turn heads. NYX’s slightly angled doe-foot applicator allows for precise application so no lip liner is required beforehand for these vivid colors to stay in place. courtesy 1 of 7 Advertisement