Selena Gomez's New Mascara Is One of My Favorite Makeup Releases of the Year
Finding a good mascara is always worth celebrating, especially when it provides volume without leaving any clumps behind. As a beauty writer, I have tested hundreds of mascaras, and though I have fallen in love with many over the years, I found myself completely enamored with the Perfect Strokes Universal Volumizing Mascara from Rare Beauty.
The Selena Gomez-created beauty brand has unveiled a number of hit items, including a weightless cream blush that's become one of my daily makeup staples. I'm now adding Rare Beauty's mascara to my go-to list, as it took only a single coat of the vegan, paraben-free formula to transform my lashes from limp to luxe.
Shop now: $11–$20, sephora.com
I put this mascara to the ultimate test, wearing it for the first time during a sticky summer day. Initially applying only one coating to each of my lashes, I appreciated the seamless application. Thanks to a brush intended to hug each individual lash, I was able to simply glide the eye makeup on. There was no tugging or maneuvering necessary to ensure a clump-free finished product.
Rare Beauty created the mascara with all lash types in mind, and as for my lashes, I find that they're generally pretty ordinary in both appearance and length. However, with Perfect Strokes, my lashes look fuller, longer, and more pronounced. That impressive appearance withstood summer heat and an entire day of wear, only wavering once I finally applied makeup remover at the end of the day.
My favorite mascaras are ones that don't require time and effort to apply. I don't want to deal with clumps, leftover product residue that eventually makes its way to my undereyes, or a brush that requires artful precision to see results. Rare Beauty's mascara, like so many of its items, makes eye makeup easy. Whether I'm using the mascara to finish off an entire glam routine or as a solo product when I want a hint of makeup, it's simple and delivers results in seconds.
Try this one for yourself and pick up a tube of Rare Beauty's mascara from Sephora today.