I Love Rare Beauty's Liquid Blush So Much, I Use Every Shade

 It’s a must-have in my makeup routine.

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Rare Beauty Soft Pinch Blush Review
Photo: Courtesy/InStyle

As a beauty writer that resides in Pittsburgh (a city known for its lack of sun), I've come to fiercely rely upon blush. A makeup product that provides an instant flush, the right blush will temporarily brighten my once pale complexion. I've tested and swatched plenty of blushes, and while some have provided temporary rosy relief, Rare Beauty's Soft Pinch Liquid Blush is one I refuse to live without.

When Selena Gomez launched Rare Beauty, the Soft Pinch Liquid Blush was among its inaugural products. The lightweight liquid-based product, which comes in matte and dewy options, is highly pigmented and blendable, making for a blush that's foolproof to apply. Whether applying a drop of product or multiple dabs of liquid, this blush looks incredible.

Soft Pinch Liquid Blush

Shop now: $20; rarebeauty.com

Rare Beauty suggests using the doe-foot applicator to apply one or two drops of blush to the apples of your cheeks. I suggest playing with this amount to your individual preference, as there are some colors (like Grateful) that appear more prominent. In the case of Grateful, a true, vibrant red, I prefer to rid the doe-foot applicator of excess product before applying.

Ahead of the spring season, Rare Beauty has added to its liquid blush color offerings, unveiling three new hues. The brand had given me the entire shade range and I was already a fan of Love, a matte terracotta, and Joy, a dewy peach. I'm now also especially fond of Entourage, a soft neutral pink.

I love the seamless application of this blush and have found that any of the shades seem to easily blend into my pale skin. Rare Beauty reviewers have shared similar high praise, with one fan writing, "The formula is so pigmented but very easy to blend. You only need a little of this product and I love mixing shades… If you want to try something from Rare Beauty, this would be my number one recommendation.

Another reviewer wrote that Soft Pinch is "unlike any other blush I've ever owned." They continued, "It is very pigmented and creamy. It also looks completely natural." With such a pigmented formula, you do need to properly blend the blush, but I've easily accomplished this task using my fingers and this special blush brush.

Discover the colorful world of Rare Beauty's liquid blush for yourself and give this beauty writer-approved staple a try.

Soft Pinch Liquid Blush
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