Beauty Beauty Products & Tools 70-Year-Old Shoppers Are "Astonished" by This Wrinkle-Blurring Tinted Moisturizer The $4 formula outperforms $65 buys. By Rachel Nussbaum Rachel Nussbaum Instagram Twitter Rachel is a journalist, writer, and editor who specializes in the beauty and wellness industry.She is a beauty expert at Dotdash Meredith, covering the best, safest products the industry has to offer for InStyle, Byrdie, Real Simple, Shape, Health, Travel + Leisure, and more. She is one of the beauty industry's most highly regarded voices on the long-term impact of ingredients in personal care products and cosmetics. She has consulted with leading environmental and reproductive epidemiologists, endocrinologists, and dermatologists to form opinions on the chemicals commonly used in beauty products, in order to only recommend products that shoppers can trust.Rachel is currently working on a book about the people and ecosystems affected by the loosely regulated ingredients in personal care products and cosmetics, and her interest in epidemiological research and environmental health informs her beauty writing.She is a graduate of Northwestern University's Medill School of Journalism with a certificate in Integrated Marketing Communications. InStyle's editorial guidelines Published on June 4, 2022 Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Getty Images It takes just a glance at the most exciting new beauty releases to see that tinted balms are going strong. The Jones Road iteration has gone viral, Danessa Myricks' Blurring Balm Powder has spurred dozens of TikToks, and Kim Kardashian's makeup artist, Mario Dedivanovic, just launched his own take — but while each comes with a unique spin, on skin they read like pretty tints. And if you're after that look, shoppers in their 70s say it's hard to outshine Wet n Wild's Bare Focus Tinted Hydrator. At $4 a tube, that's good news in a world largely lacking it. On Amazon, one septuagenarian said they were "astonished" at the tinted moisturizer's blurring effect, especially because other products in the category had left their wrinkles "more pronounced." The hydration — which comes from a mix of hyaluronic acid and squalane — doesn't feel greasy, they added, and the results are so glowing, it's entirely replaced their other foundations (something a different 70-year-old seconded). A third 70-year-old wrote that the cruelty-free formula blended easily and gave a "decent" amount of coverage, and a fourth said it checked every box — especially compared to other foundations for older women, which they found too heavy. Even a 65-year-old with psoriasis said the Tinted Hydrator is so impressive, they wish they could give it more than five stars; the semi-matte coverage is buildable and "basically flawless," and they appreciated how it soothed their flaking skin. Courtesy Shop now: $4 (Originally $6); amazon.com and ulta.com Its knack for not sinking into fine lines might be one reason the tinted moisturizer's already racked up more than 4,000 five-star ratings at Amazon and just over 200 at Ulta since launching in late 2021. At the latter retailer, a 42-year-old marveled at how it's replaced their full-coverage foundation habit. "My skin looks like skin — healthy [and] soft," they wrote of the formula. Even those with skin described as "mature, combination, [and] oily" were impressed: The glow lasted all day and looked supremely natural. Per a different user in the "mature" demographic, it even outperformed $65 foundations. The only room for improvement is the product's middling shade range: It's available in just eight shades from Porcelain to Deep, so here's hoping the brand widens the line to match the at least 20 colors available in its other foundations. With reviewers dubbing the Tinted Hydrator a "hidden gem" and "little powerhouse" that cancels out redness with a thin layer, it's only fair that everyone should be able to try it. Get the Wet n Wild Bare Focus Tinted Hydrator for $4 at Amazon and $6 at Ulta. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit