Beauty Beauty Products & Tools Shoppers in Their 60s Say This $7 Primer Spectacularly Fills in Fine Lines “[A] lot less wrinkles for this old gal.” By Rachel Nussbaum Rachel Nussbaum Instagram Twitter Rachel is a journalist, writer, and editor who specializes in the beauty and wellness industry.She is a beauty expert at Dotdash Meredith, covering the best, safest products the industry has to offer for InStyle, Byrdie, Real Simple, Shape, Health, Travel + Leisure, and more. She is one of the beauty industry's most highly regarded voices on the long-term impact of ingredients in personal care products and cosmetics. She has consulted with leading environmental and reproductive epidemiologists, endocrinologists, and dermatologists to form opinions on the chemicals commonly used in beauty products, in order to only recommend products that shoppers can trust.Rachel is currently working on a book about the people and ecosystems affected by the loosely regulated ingredients in personal care products and cosmetics, and her interest in epidemiological research and environmental health informs her beauty writing.She is a graduate of Northwestern University's Medill School of Journalism with a certificate in Integrated Marketing Communications. InStyle's editorial guidelines Published on June 14, 2022 Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Getty Images E.l.f.'s Hydrating Face Primer has remained ubiquitous in the many, many drugstores I've visited over the years, and according to shoppers in their 60s, it's for good reason. The brand knows primer: Its Putty Primer was *that girl* for a few years, and its newest release, the Power Grip Primer, is currently backordered on Amazon. Per shoppers, though, the silky texture of the original Hydrating formula is hard to beat. A 68-year-old shopper said it makes a marked difference in how smoothly their makeup applies, so they notice fewer fine lines; as they cutely titled their review, that means a "lot less wrinkles for this old gal." Another person agreed it makes their skin so soft, they "honestly believe" their lines are shrinking — although it might just be the effect of the formula's silicones. Not everyone saw it affect their wrinkles, but per common consensus, it "brilliantly" keeps makeup from settling into lines — and some said it kept oiliness at bay, too. Courtesy Shop now: $7—$8; amazon.com and ulta.com On top of the smoothing (albeit usually not biodegradable) silicones in the formula, a few other additions lend skin a helping hand. Grapeseed oil delivers antioxidants, as vitamins A, C, and E respectively hydrate, brighten, and soften wrinkles. Caprylyl glycol, meanwhile, is a humectant that draws water into the skin, which gives the primer its moisturizing power. As one person wrote, a "tiny amount" of the primer covers their whole face, and both fills in pores and keeps their face moisturized. Over at Ulta, the reviewers highlight that it "works like a magic" with little product (err on the side of less is more). A quarter-sized blob is enough for facial use, though per a 55-year-old, a pea-size amount "eliminates much" of their under-eye crepiness. A 60-year-old went so far as to call it their "secret sauce," especially when used with mineral makeup, layered both below and on top of it. More people in the same age range said it took away their foundation's caking and left it looking more natural, and that they've repurchased it three times. If you'd like to try it for yourself, pick up E.l.f.'s Hydrating Face Primer for $7 at Amazon and $8 at Ulta. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit