Beauty Beauty Products & Tools Shoppers in Their 60s Say This $7 Primer Spectacularly Fills in Fine Lines “[A] lot less wrinkles for this old gal.” By Rachel Nussbaum Rachel Nussbaum Instagram Twitter Rachel is a journalist, writer, and editor who specializes in the beauty and wellness industry, writing about the best, safest products the industry has to offer for InStyle, Byrdie, and Shape. InStyle's editorial guidelines Published on June 14, 2022 @ 10:00PM Pin Share Tweet Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. Photo: Getty Images E.l.f.'s Hydrating Face Primer has remained ubiquitous in the many, many drugstores I've visited over the years, and according to shoppers in their 60s, it's for good reason. The brand knows primer: Its Putty Primer was *that girl* for a few years, and its newest release, the Power Grip Primer, is currently backordered on Amazon. Per shoppers, though, the silky texture of the original Hydrating formula is hard to beat. A 68-year-old shopper said it makes a marked difference in how smoothly their makeup applies, so they notice fewer fine lines; as they cutely titled their review, that means a "lot less wrinkles for this old gal." Another person agreed it makes their skin so soft, they "honestly believe" their lines are shrinking — although it might just be the effect of the formula's silicones. Not everyone saw it affect their wrinkles, but per common consensus, it "brilliantly" keeps makeup from settling into lines — and some said it kept oiliness at bay, too. Courtesy Shop now: $7—$8; amazon.com and ulta.com On top of the smoothing (albeit usually not biodegradable) silicones in the formula, a few other additions lend skin a helping hand. Grapeseed oil delivers antioxidants, as vitamins A, C, and E respectively hydrate, brighten, and soften wrinkles. Caprylyl glycol, meanwhile, is a humectant that draws water into the skin, which gives the primer its moisturizing power. As one person wrote, a "tiny amount" of the primer covers their whole face, and both fills in pores and keeps their face moisturized. Over at Ulta, the reviewers highlight that it "works like a magic" with little product (err on the side of less is more). A quarter-sized blob is enough for facial use, though per a 55-year-old, a pea-size amount "eliminates much" of their under-eye crepiness. A 60-year-old went so far as to call it their "secret sauce," especially when used with mineral makeup, layered both below and on top of it. More people in the same age range said it took away their foundation's caking and left it looking more natural, and that they've repurchased it three times. If you'd like to try it for yourself, pick up E.l.f.'s Hydrating Face Primer for $7 at Amazon and $8 at Ulta.