26 Asian-Owned Beauty Brands to Support Now and Always
Your beauty routine would look very different without Asian-owned beauty brands. Many of today's trends and products have roots in these countries' ancient rituals or are inspired by K- and J-beauty innovations, but they're often appropriated or adopted by Western society without proper credit. Think glass skin, cushion foundation, gua sha massages, and even cocktailing skincare products or doing a nightly double cleanse.
With the increase of hate crimes directed toward AAPI people throughout COVID-19, and the systemic racism that has historically been present in the beauty industry, there is no better time than now to lend support to the community. In the case of the beauty industry, it's as simple as purchasing products from Asian-owned brands and businesses.
To honor the Asian-American creators and entrepreneurs who have been at the forefront of innovation in the beauty industry, we've highlighted 26 AAPI-owned brands to support now and always.
VIDEO: When You Apply Sunscreen in Your Skincare Routine Actually Matters A Lot