Beauty This Delicious-Smelling French Shampoo Leaves Me With Soft, Voluminous Strands — and It's $14 Today It has a gentle and botanical-rich formula. By Christina Butan Christina Butan Instagram Christina Butan is a senior commerce writer and strategist at InStyle, with five years of experience covering fashion, beauty, home, lifestyle, and celebrity news. InStyle's editorial guidelines Published on July 12, 2022 @ 12:00PM Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Instagram @phytousa One of my most sought-after beauty products is a good volumizing shampoo. I have fine to medium hair that sheds a lot and gets oily quickly, so if I'm not using a shampoo that lifts and adds some texture, it can fall flat easily. I have quite a few in my shower, some that I love, some that need to convince me a little more, but Phyto Paris' Phytovolume Shampoo is one option I fell in love with immediately — and it's on sale for Amazon Prime Day. My 62-Year-Old Mom Relies on This Biotin Shampoo for Thinning Hair — and It's 25% Off for Amazon Prime Day Made with botanical ingredients like bamboo extract, which contains hair-strengthening silica, and herbs like yarrow and tormentil, which have astringent properties, the Phytovolume shampoo gently cleanses and clarifies your scalp while adding suppleness and body to your strands. What I like most about it is its light, airy lather — it softened my hair upon contact. It also has a juicy herbal fragrance that reminds me of picking up a fresh bouquet at a farmer's market. Courtesy Shop now: $14 (Originally $19); amazon.com I always air dry my hair, so it's very easy for me to tell when a shampoo actually does what it promises. After I used the Phytovolume shampoo, I braided my damp hair overnight with a small amount of texturizing product. The next morning, I woke up to the full and bouncy cool-girl beachy hair (AKA, effortlessly messy but also somehow put-together) I'm always trying to achieve. It was also really soft, which is always a plus. Courtesy The 8.4-ounce Phyto shampoo is on the smaller side, but you don't need to use a lot to see results. While it usually costs $19, you can snag it for just $14 during Amazon Prime Day. Alongside its volumizing shampoo, Phyto also has several other goodies on sale for Prime Day, including this hair-plumping shampoo formulated for aging hair and this volumizing jelly mask — both of which are also in my cart. Courtesy Shop now: $20 (Originally $29); amazon.com Courtesy Shop now: $19 (Originally $26); amazon.com The proof is in the pudding. Grab your Phyto Paris Phytovolume Shampoo for just $12 before Prime Day ends.