Well...maybe the "permanent" moniker is a bit misleading. According to Emilia Berry, owner and founder of PermaLine Cosmetics in New York City, the term "semi-permanent" is more accurate, considering that it does fade over time, and it isn't a tattoo. Blame it on your weird aunt with the block-shaped tattoo eyebrows, but semi-permanent makeup sometimes gets a bad rap, and in lieu of the obvious effects of years past, the 2016 take on the method is to appear natural.
"What we want is an adjustment in shade that looks like it could be your own, so to do that, we implant the pigment into a very shallow layer beneath the epidermis, slightly to the upper dermis," Berry explains. "It's very, very shallow, which is why it allows for fading over the course of two to three years."
You won't see any tattoo ink at the PermaLine offices—technicians work with high-quality pigments, which are shade-matched to be an exact reflection of the hairs on your eyebrows and lashes, or the pink of your lips. Berry works with a variety of needles, ranging from a single needle to multi-prong needles depending on the desired effect.
As expected, every appointment begins with a consultation. Berry will always begin by speaking to her client on the end goal, and from there, she'll draw a template of what is being done. Once the client approves, she works with them to pick the proper shade, which gets placed right on top of her sketch after the appropriate areas have been numbed.
If you're on blood thinners, you wouldn't be a good candidate for semi-permanent cosmetics, but everyone else should qualify. At PermaLine, Berry practices on eyebrows, the lash line, and lips, so we asked her for details on each procedure, along with what to expect. Scroll down to get all the info you've ever wanted to know about semi-permanent cosmetics.