10 New Beauty Products That’ll Score Cult-Classic Status

Touted as a matte foundation that you can actually smile in, comfort is at this 30-shade formula's core, while still providing a full-coverage finish and a 16-hour wear. 

Saving you time and money, Bumble and bumble's latest launch is the answer to reviving your hair color in-between salon appointments. The formula—made for cool blondes, warm blondes, redheads, and brunettes—adds moisture and shine, courtesy of argan oil, while the brand's dye technology filters the hair color, leaving you with an updated and refreshed tone of which your colorist would approve. 

We've dubbed this your $14 secret weapon against wrinkles. Made with the brand's retinol formula and a strengthening herb called centella asiatica, the balmy formula is meant to be applied before moisturizer. It boosts your skin barriers mechanisms, warding off the signs of aging for longer.

Remember the days when leave-in conditioner was the only way your mom was going to get a brush through your hair? Things change—but dry strands that cause knotting and tangles seem to stand the test of time. That's where this new launch from IGK comes in. Using coconut milk to soften and hydrate, the formula controls frizz for up to 24 hours by creating a moisture barrier using hyaluronic acid technology. It's like skincare, but for you hair. 

Dry skin is getting the center stage—finally. If you love Dove's silky body products, but you need to be extra careful of sensitivities, this new formula is for you. Its gentle, fast-absorbing formula is free of fragrances and sulfates, and it's hypoallergenic, so it'll play nicely with any flare-ups. 

After years and years of waiting, RMS has finally delivered the everyday lipstick of your dreams. With a natural satin finish, these tubes glide onto your lips, leaving behind a rich coat of pigment that sits comfortably on your pout all day, delivering moisture and antioxidant protection all the way. 

They'll make a pretty selfie addition to your Instagram Stories lineup, but the gold foil is more than a photo op. It's designed to retain heat, so the jojoba seed oil, shea butter, and lavender oil-infused serum doesn't evaporate, but instead absorb into your skin, calming dark circles and puffy bags. 

This liquid eyeliner is indented in the center, allowing you to hold a steady grip will drawing on a precise wing with the ultra-tin felt tip. 

Not your average mud mask, Jessica Alba made sure that in addition to purifying your pores, her formula would condition and add a subtle glow to your complexion, thanks to a compilation of ingredients like volcanic ash, activated charcoal, white bentonite, sea buckthorn oil, manuka honey, and shea butter. 

Only expect to see more and more probiotic-based skincare launches. H2O Beauty is the latest brand to jump onboard, but at an incredibly accessible price-point. It's sorbet-like texture feels light on your skin and quickly quenches your skin's thirst and leaving behind good bacteria (probiotics) on your skin's surface to keep everything in check.