Shoppers Say This Clay Shampoo "Drastically Reduces" Their Wash Day Routines

This Clay Treatment Is a ‘Time-Saving Miracle’ for Kinky Curls

It cuts hours of wash day down to 30 minutes or less.
By Rachel Nussbaum
Jan 27, 2021 @ 9:00 pm
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If you have kinky hair, wash day can mean a multi-hour marathon devoted to washing, sectioning, detangling, and styling your hair to look good for the next week (or in our current climate… much longer). Rushing isn't an option if you want the best results, but if you're looking to cut your wash time in half, shoppers say a clay treatment fits the bill — and still guarantees luscious curls. 

It's not your typical shampoo, but Naturalicious's best-selling Moroccan Rhassoul 5-in-1 Clay Treatment does the job and then some. According to the brand, it works as a gentle cleanser, smoothing conditioner, detangler, deep conditioner, and leave-in conditioner — hence the '5-in-1' name — and while that might seem like an absurd amount of things to expect from one product, shoppers' rave reviews say it excels at each of them. Want proof? The treatment is so popular, both sizes are currently sold out on Amazon.

It's still available at the Ulta and Sally Beauty sites, though, both of which have glowing reviews for the clay treatment. "I'm a hair stylist that's used a plethora of products, and this product is top notch above the rest," wrote a shopper on the Sally Beauty website, while an Amazon reviewer said, "This is truthfully the best product I have used in my journey." Shoppers with thick 4c curls, in particular, sing the treatment's praises, with some dubbing it the "only cleanser that 4c hair should be using." 

Naturalicious Moroccan Rhassoul 5-in-1 Clay Treatment
Credit: Courtesy

Shop now: $23; and

The "time-saving miracle" relies on hydrating rhassoul clay in liquid form to cleanse, along with cocoa butter, olive oil, aloe leaf juice, vegetable glycerin, grapeseed oil, and avocado oil to moisturize and detangle. Numerous reviewers on Amazon wrote that it saves time on wash day, yet still lets them reap the benefits of soft and beautiful hair. "I love these products. I've been natural for seven years and I finally found a product that leaves my hair and scalp feeling GREAT!" an Amazon shopper said. A reviewer on Sally Beauty's site, who says they've been natural for over twenty years, called the treatment "a game changer."

The clay treatment is so efficient that it "drastically reduces" the length of wash day by melting tangles away, according to one Ulta shopper, while others mentioned it gets the job done in 30 minutes or less. Some noted that even their low-porosity hair felt deep-conditioned after just a 10-minute session.

"I was seriously considering getting relaxed again until I found these products. I tried it on a whim because of the 30 minute wash day videos I'd seen on Facebook," an Ulta customer wrote. "I fully expected that I would be tossing it in the drawer with all the other products I purchased that just didn't live up to the hype. But Naturalicious has caused me to absolutely fall in love with my natural hair. I will NEVER buy any other product. I have found bae!" 

As the cherry on top, an Amazon shopper said that the clay cleaned and detoxed their scalp so well, their hair started growing faster. "Clay bae" does have a nice ring to it, if you ask us.