Gigi Hadid

Gigi Hadid Swears by This $5 Concealer That's Casually Still on Sale Post-Prime Day

Everyone from supermodels to sleep-deprived moms uses it.

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It's not every day you come across an affordable beauty basic that's beloved by both makeup-savvy supermodels and broke college students. But with 55,000 glowing five-star ratings on Amazon, Maybelline's under-$10 Instant Age Rewind Concealer has proven itself worthy of gracing the makeup bags of celebrity artists and sleep-deprived amateurs alike. Even Gigi Hadid is on board with its brightening and color-correcting properties (she is the face of Maybelline, after all), but make no mistake — this holy grail concealer is her go-to for good reason.

It's perfect for hiding under-eye circles, redness, dark spots, blemishes, and fine lines, working wonders for nearly all types of skincare concerns. The secret powerhouse ingredient behind its multi-functioning formula is haloxyl, which reduces puffiness to produce anti-aging results you'll see long term.

Apply a swipe to strategic areas to give dull skin a healthy glow, or pick up a range of shades — there are 17 in tow — for more dramatic contouring and highlighting purposes. And with the Amazon best-seller still 45 percent off post-Prime Day, stocking up on multiple tubes is even more affordable now that the concealer is only $5 a pop.

Amazon Prime Day beauty deals

Shop now: $5 (Originally $10);

Shoppers not only love the Maybelline Instant Age Rewind Concealer for its low price point and powerful results, but also for its convenient applicator that can be used on-the-go without a brush or blender sponge. Just throw it in your purse and apply from anywhere to fake a good night's sleep in seconds.

"Best under-eye concealer ever," wrote one five-star reviewer. "I am 67 years old, have tried them all, and I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft, making application quick and easy."

"I have extremely dark under eye circles. Honestly, the only reason I wear makeup is to cover them," said another. "This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying, and not too liquidy. I'm so happy I gave this a try. Will definitely be keeping this baby in my everyday makeup bag."

Shop Gigi Hadid's favorite Maybelline Instant Age Rewind Concealer to see the results for yourself while it's still just $5.

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