Everything is $29 and under.
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Rare beauty launch
Credit: Courtesy of Rare Beauty

Selena Gomez’s much-anticipated beauty brand, Rare Beauty, has officially launched today at Sephora. Gomez spent the past two years designing the collection with chemists and dermatologists, wanting to release high-quality products that encourage others to feel confident in their own skin. The brand's first drop brings a little something for everyone (we’re talking 48 shades of foundation and concealer), and everything is affordably priced at just $29 and under.

Rare Beauty
Credit: Courtesy of Rare Beauty

Lip Souffle Matte Lip Creams

If there is one product worth grabbing, it’s the Lip Souffle Matte Lip Creams. Selena Gomez shared with InStyle that rotating through the 12 different colors has served as a daily pick-me-up amidst quarantine. The whipped, lightweight formula leaves behind a silky, second-skin feel that is comfortable enough for all-day wear.

soft matte lip cream

Shop now: $20; sephora.com

Always an Optimist 4-in-1 Mist

The Always an Optimist 4-in-1 Mist smells like “heaven and a spa in a bottle,” according to Gomez, and serves as her handy on-the-go refresher. The botanical blend of lotus, gardenia, and white waterlily soothes stressed-out skin, while niacinamide and sodium hyaluronate add plumpness and hydration. The ultra-fine, glow-boosting spray can be used underneath or on top of makeup for a natural-looking, dewy finish.

Rare Beauty 4-in-1 Mist
Credit: Courtesy of Rare Beauty

Shop now: $24; sephora.com

Brow Harmony Pencil and Gel

For those who prefer a defined brow, the dual-ended Brow Harmony Pencil and Gel is the way to go. It comes with a triangular-shaped tip for adding in natural-looking hairs, plus a brow gel to hold your look in place all day long. InStyle’s Senior Beauty Editor, Kayla Greaves, shared, “the Brow Harmony took me a second to get used to because I usually use thinner pencils, however, once I got the hang of it, it took me half the time to finish my brows. The gel helps to give your brows the perfect bushy, natural finish."

Rare Beauty Brow Harmony
Credit: Courtesy of Rare Beauty

Shop now: $22; sephora.com

Positive Light Liquid Luminizer

In addition to the Brow Harmony, one of Greaves’s other favorite products from the line was easily the Liquid Luminizer. “It offers a large doe-foot applicator, making it super easy to apply, and a little goes a long way,” she said. “Afterwards, you can use a brush or your fingers to pat it into the skin. It gives you a soft, natural-looking finish, making it perfect for everyday wear.” The highlighter is versatile enough for day or night, and plays well with other product formulations.

Rare Beauty Liquid Highlighter
Credit: Courtesy of Rare Beauty

Shop now: $22; sephora.com

Nearly all of the products can be applied with only your fingers, allowing you to effortlessly blend them all together in a pinch. The other gems in the collection boast just as much ease and functionality, including a waterproof liquid eyeliner composed of over 1,000 soft bristles, a water-based illuminating primer, hydrating dewy lip balms, and travel-friendly blotting papers.

You can officially shop the entire Rare Beauty line at Sephora and on RareBeauty.com right now — but we’d recommend hurrying before it all sells out.