Beauty is all about inclusivity and diversity, and CoverGirl is demonstrating that powerful and important message with the brand’s new lineup of brand ambassadors. Shortly after announcing James Charles as the first ever male CoverGirl (check out his work on Instagram, you won’t be disappointed), the brand has announced yet another addition to the family, Muslim beauty blogger Nura Afia.
If you’re not familiar with Nura Afia but have a thing for matte lipstick and smoky eye inspiration pictures, CoverGirl just introduced you to your new favorite vlogger. She boasts over 200,000 subscribers on YouTube and creates videos like easy-to-follow makeup tutorials, product reviews, and haul segments.
💜#LashEquality = bold, sexy lashes for ALL.💜 At COVERGIRL, we’ve always stood for inclusive beauty that supports any and all types — from skin types to lash types. We know that whether you have short, straight, light or long lashes, you all crave the same bold end look, so we listened and created #SoLashy mascara: the first mascara designed for any and all lash types. Representing all types of beauty, our #SoLashy fam (and their lashes) have come together to stand for #LashEquality. Bold, sexy lashes for all: are you on board? #Repost, comment, 💜 to be a part, and stay tuned for more!
She kicks off her partnership with CoverGirl as a member of the SoLashy by blastPro Mascara campaign family, where she joins other celebrities spokespeople and influencers including James Charles, Sofia Vergara, Amy Pham, Katy Perry, and Chloe and Halle Bailey in a message of #LashEquality.
Bravo to CoverGirl for celebrating diverse beauty, and we only hope that more brands follow suit with this message of beauty equality.