Shoppers call it a “holy grail.”

By Nina Huang
Feb 21, 2020 @ 1:45 pm
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I can’t look away from Florence Pugh. If there was one celebrity this past awards season that I religiously checked to see what he or she was wearing, it was the 24-year-old British actress. After mesmerizing performances in Lady Macbeth, Midsommar, and most famously as Amy March in Greta Gerwig’s Little Women, Pugh has become a constant on the red carpet — stepping out in outfit after outfit that blew us away. (I mean, did you see her Louis Vuitton Oscars dress?) Her Botticelli’s Venus-like features, her perfectly whimsical-yet-modern up-dos, and her top-notch outfit choices all prove that she’s not only a rising star in Hollywood, but also in fashion.

And of course, like other stars that I love, I made it my business to find out what was behind Pugh’s gorgeous beauty looks, too. (I’m curious, okay?) What surprised me was the fact that her makeup artist, Naoko Scintu, used a super affordable mascara on Pugh’s lengthy eyelashes. It’s none other than — drumroll please — Maybelline’s Full ’N Soft Mascara, which is just $5 and a cult favorite among Amazon shoppers and makeup artists alike. 

In an interview with Refinery29 about Pugh’s red-carpet looks, Scintu said that this drugstore mascara is “the best mascara” she’s ever used. “With it, the lashes stay up and fluttery, and they never fall,” said the makeup artist, who has also worked with Sophie Turner and Karlie Kloss. However, she’s not the only one who’s sung this tiny tube’s praises: makeup artist Emily Cheng, who’s worked with Kerry Washington and Yara Shahidi, told Self magazine that the Full ’N Soft mascara “will keep even the straightest of straight lashes curled.” 

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Their comments correspond with reviews on Amazon, where shoppers have called it a “holy grail,” “the absolute best,” and a “must-have.” Reviewers say that they get “incredible results” from this mascara, which comes in both waterproof and washable formulas. It stays on all day without smudging, and it isn't difficult to wash off at the end of the night. “I have been trying different mascaras to find one that gives me fullness and is still soft, lasts through the day, and is easy to remove,” said a shopper. “Yeah, I ask a lot from a little tube. But I think I finally found it!”

This humble $5 mascara currently enjoys a rating of 4.4-stars from more than 1,700 reviews on Amazon, and while we can’t all have a makeup artist, we can certainly have this makeup artist-approved secret. Shop Maybelline’s Full ’N Soft mascara below.  

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Shop now: $5 (Originally $8); amazon.com

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