"The point of this collection is that it’s for real life and not social media."

By Erin Lukas
Jun 02, 2021 @ 11:27 am
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Mario Dedivanovic Launches Contour Products
Credit: Courtesy

Mario Dedivanovic forever changed the beauty world with Kim Kardashian's signature sculpted glam makeup look. While the celebrity makeup artist and his famous client are credited for bringing contouring to the mainstream, Dedivanovic's technique of sculpting the face doesn't actually involve drawing any stripes — a method that's became synonymous with Dedivanovic (he's been called the "Contour King") and widely copied on social media.

"I took one photo with Kim years ago where we did the stripes thing as a joke and that photo went viral," Dedivanovic says. "But that wasn't actually how I contoured, and it's not really how celebrity artists do it. We all contour, but we do it in a different way that's much more soft. Back then, I don't think anyone shared a little bit of important information: this technique only works under heavy lights."

Dedivanovic's technique of sculpting is the inspiration behind his Makeup By Mario brand's second launch, the Soft Sculpt collection. "The point of this whole collection is that it's for real life and not social media," he adds.  

Given his history with contouring, Dedivanovic knew launching his brand with a sculpting collection would be the obvious move, and didn't originally set out to make contour products. However, fans wanted complexion products and Dedivanovic himself still sculpts his celebrity clients. Like his career, his method of doing so has just evolved. So he worked with his development team to break down his techniques into products that are easy for the average person to use at home.

"[The] purpose and mission of my brand is to make it super easy for the consumer by doing all of the guesswork for her application is smart, quick, and effortless," he says.

The products in the collection reflect Dedivanovic's method of applying sheer layers of cream bronzer and blush, then setting them with powder for a seamless, natural finish that lasts. They include sculpting and blush sticks with built-in brushes, powder bronzer, powder highlighter, powder blush, and three dual-ended complexion brushes. The products are all priced at $28, excluding the powder blush, which goes for $24. Each product comes in six shades (five for the powder highlighter and blush) to cover a wide range of skin tones.

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As for anyone who's curious about contouring, but confused on how to start, Dedivanovic has a couple questions for you: "Do you wear bronzer?" and "Where do you put it?"

If you have an answer, you're already contouring.

"Contouring is not just sculpting," Dedivanovic says. "It's half sculpting and half adding color to your skin. That's what a lot of people are using it for, rather than trying to thin or sculpt their entire face."

Ahead a deep dive into Makeup By Mario's Soft Sculpt collection, available at makeupbymario.com and sephora.com.

Soft Sculpt Shaping Stick

Mario Dedivanovic Launches Contour Products
Credit: Courtesy

This creamy shaping stick adds warmth to the face with a seamless, natural finish. Sucking in your cheeks and applying the product to the hollows is the common way of contouring, but Dedivanovic recommends gently smiling and applying the product slightly above the hallows of the cheeks.

"The modern way is to slightly smile because you'll see that area of the face lift and can use it as a guide," he says. "You'll see the expression lines around your mouth and eyes, and can avoid going too close or on top of them."

To shop: $28 each; makeupbymario.com

Soft Pop Blush Stick

Mario Dedivanovic Launches Contour Products
Credit: Courtesy

The brush that appears on both the blush and sculpting sticks features five nubs to centralize the product for fluid application. After swiping the blush on the cheeks and blending it upward and outward, Dedivanovic likes to tap the leftover product on the brush on the lips and nose for a fresh look.

To shop: $28 each; makeupbymario.com

Soft Sculpt Bronzer

Mario Dedivanovic Launches Contour Products
Credit: Courtesy

Use a brush (F2 in Dedivanovic's collection) to press the bronzer into the areas you want to bronze. Sweep the brush over the hairline and jawline to blend it.

To shop: $28 each; makeupbymario.com

Softglow Highlighter

Mario Dedivanovic Launches Contour Products
Credit: Courtesy

While this highlighter might be a powder, it melts into skin like butter on toast. Apply it on your cheekbones, decolletage, and anywhere else you want a little extra glow.

To shop: $28 each; makeupbymario.com

Soft Pop Powder Blush

Mario Dedivanovic Launches Contour Products
Credit: Courtesy

"The common complaint about blush that I heard while developing this collection is that it just disappears," says Dedivanovic. "I wanted to create a blush that works with the rest of the collection, but is also formulated so that the color lasts longer on the skin."

This siky blush blends seamlessly into skin and plays nice on its own or with a full-on contoured complexion.

To shop: $24 each; makeupbymario.com

F1 Brush

Mario Dedivanovic Launches Contour Products
Credit: Courtesy

This tapered dual-ended brush is designed to be used with all of your cream and liquid complexion products, including foundation, concealer, bronzer, contour, highlighter, and blush.

To shop: $28; makeupbymario.com

F2 Brush

Mario Dedivanovic Launches Contour Products
Credit: Courtesy

If you're tired of fallout from applying powder bronzer, this is your dream makeup brush. It was created to apply these products with a seamless finish.

To shop: $28; makeupbymario.com

F3 Brush

Mario Dedivanovic Launches Contour Products
Credit: Courtesy

The soft, tapered hairs of this highlighter and blush brush are made to give you the ultimate natural finish. Like the rest of the tools in the collection, the patent-pending hairs mimic the look and feel of natural hair.

To shop: $28; makeupbymario.com